Mars launches TWIX Cookies & Creme Ice Cream Bars in US

US confectionery giant Mars has launched its latest ice cream product under the TWIX brand, dubbed as the TWIX Cookies & Creme Ice Cream Bar, a frozen treat packed with creamy vanilla ice cream mixed with chocolate cookie pieces with toppings of crunchy chocolate cookies.

Mars said that the new ice cream bars are available across the US at mass, grocery and convenience stores.

The TWIX Cookies & Creme Ice Cream Bar is being sold as Singles (2.9 oz), and Multipack boxes (11.58 oz) with a standard retail price of $4.29.

Jayesh Shah – Mars Ice Cream Marketing Director said: “We’re thrilled to kick off summer celebrations this year with our TWIX Cookies & Creme Ice Cream innovation.

“This frozen treat offers an exciting new twist on our classic ice cream bar – and we hope it delivers a welcomed smile to fellow TWIX fans this summer season.”

TWIX Cookies & Creme Ice Cream Bar. Photo courtesy of Mars, Incorporated.