In a pivotal development, global modern card issuer Marqeta (NASDAQ: MQ) announces its latest credit card issuing platform. Aimed at reinforcing customer loyalty through tailored rewards, this platform also ensures brands maintain complete ownership over the end-to-end customer experience.

Bringing Revolutionary Change in Embedded Finance

Marqeta’s new credit product enhances its position in embedded finance by supporting a diverse array of card types and formats, all from a singular platform. The objective is clear: to provide customers the freedom to craft innovative credit card products without the constraints of traditional technology or the complications of dealing with multiple vendors.

Simon Khalaf, Marqeta’s CEO, shed light on the vision behind this launch: “Brands wanted to reach customers on a laptop, and then their pocket, and now they have the opportunity to be in their wallet, as the credit card becomes a new launchpad of the digital experience.”

The Marqeta Advantage: One Stack, Multiple Solutions

Marqeta’s platform eliminates the necessity of relying on traditional infrastructure or multiple solutions. With a single, state-of-the-art tech stack, companies can create credit products tailored for both consumers and businesses, integrating these seamlessly into their web and mobile platforms.

A Glimpse into Marqeta’s Offerings for Fintech and Non-Financial Services Companies:

• Full Customer Experience Ownership: Marqeta provides brands the ability to embed credit cards into their digital experiences, enhancing overall customer engagement.
• Boosting Customer Loyalty: Marqeta’s platform empowers customers to build loyalty programs based on individual preferences, with a special focus on adaptive rewards.
• Tailored Credit Card Products: Customers can access real-time data for cardholder insights, customize spend controls, and even offer instant card issuance for new users.

Marqeta’s Enhanced Credit Features: Building on Legacy and Innovation

The recent advancement in Marqeta’s credit solutions is attributed to its integration with Power Finance, acquired in January 2023. With this, Marqeta stands as the premier modern solution for both consumer and commercial card programs. Continuing its legacy of pushing boundaries, Marqeta’s platform facilitated over $160 billion in payment volume in 2022 and currently operates in more than 40 countries.

  Fintech industry news, Marqeta, Simon Khalaf, USA