Market Pay strengthens Scandinavian presence with acquisition of Altapay

Market Pay has reinforced its position in the Scandinavian market by acquiring Danish payment service provider Altapay. The deal marks the company’s fourth acquisition since 2021, expanding its reach across Northern European markets and strengthening its ability to serve small and medium-sized businesses with omnichannel payment solutions. The move aligns with Market Pay’s broader strategy to consolidate its presence in Europe and enhance its digital payment solutions, positioning itself as a leader in the evolving fintech landscape.

With its headquarters in Copenhagen, Altapay has built a strong reputation for providing online payment processing and in-store solutions that cater to merchants seeking seamless transaction management. The company’s unified platform integrates Buy Now, Pay Later (BNPL) options, as well as local and international payment methods, ensuring greater flexibility for businesses operating across multiple channels.

Expanding Payment Capabilities Across Northern Europe

The acquisition significantly boosts Market Pay’s operational footprint, particularly in Denmark, Sweden, Norway, and the UK, where Altapay has established a robust merchant network. The company’s ability to process transactions across multiple markets positions it as a key player in the region’s fintech sector.

Altapay has demonstrated strong performance in the Nordic markets, processing €3.1 billion in transactions in Denmark alone in 2023. Its innovative platform enables businesses to consolidate payment data across channels, optimizing conversion rates and improving financial reconciliation. By integrating Altapay’s technology, Market Pay is set to enhance its omnichannel payment solutions, offering merchants a streamlined approach to transaction management.

A fintech industry expert emphasized that the acquisition reflects the increasing demand for digital payment solutions that support both e-commerce and physical retail. With consumer payment preferences evolving rapidly, companies that provide flexible, multi-channel payment infrastructure are positioned for long-term growth.

Strategic Integration to Enhance Digital Payment Solutions

Market Pay has been steadily expanding its presence across Europe, operating in major markets such as France, Italy, Spain, Belgium, Finland, Sweden, Poland, and the Baltic states. The addition of Altapay strengthens its capabilities, particularly in online payment processing, where demand for secure, frictionless transactions continues to rise.

By incorporating Altapay’s expertise, Market Pay gains access to an advanced platform designed to facilitate seamless payment experiences. The company’s omnichannel technology enables merchants to manage online, in-store, and mobile transactions from a single interface, reducing complexity and enhancing efficiency.

Industry analysts suggest that the acquisition will provide Market Pay with a competitive edge in the growing BNPL market, which has gained traction among European consumers. The integration of Altapay’s digital payment solutions is expected to support the rollout of enhanced services for businesses seeking greater flexibility in transaction processing.

Growth Strategy and Future Outlook

Market Pay has been aggressively pursuing expansion through acquisitions, with the goal of becoming a dominant player in the European omnichannel payment solutions sector. The company’s ability to provide end-to-end transaction management, from online payment processing to in-store point-of-sale solutions, aligns with the growing need for integrated payment ecosystems.

The fintech landscape continues to evolve, with merchants increasingly prioritizing digital payment solutions that offer speed, security, and efficiency. Market Pay’s acquisition strategy underscores its commitment to innovation and its ambition to scale operations across key European markets.

The transaction, which is subject to regulatory approvals, is expected to be finalized within the next two months. Upon completion, Altapay will be fully integrated into Market Pay’s operations, further strengthening the company’s position in the Northern European fintech market.

About Market Pay

Market Pay is a European payment platform that provides merchants with advanced omnichannel payment solutions. Specializing in digital payment solutions for both large retailers and small businesses, the company offers seamless transaction management across online, in-store, and mobile platforms. Founded in 2016, Market Pay operates in 11 countries, managing over three billion transactions annually.

About Altapay

Altapay is a Danish online payment processing company that provides merchants with a unified platform to manage digital and physical transactions. The company specializes in omnichannel payment solutions, integrating local and international payment methods, BNPL services, and financial reconciliation tools. Headquartered in Copenhagen, Altapay supports businesses across multiple sectors, including retail, digital services, and tourism.