Marico Limited partners with Kaya to enhance dermatological product reach
Marico Limited, a frontrunner in India’s FMCG sector, and Kaya Limited, a leader in dermatological solutions, have announced a strategic collaboration aimed at expanding the reach of Kaya’s science-based personal care products beyond its clinics. This partnership will see Marico exclusively handling sales and marketing for Kaya’s extensive product range, which includes over 75 items designed for various skin and hair care needs.
The collaboration leverages Marico’s robust distribution channels and digital marketing prowess to enhance the visibility and availability of Kaya’s dermatologist-recommended products. Kaya’s portfolio, which features solutions for acne, skin brightening, sun care, anti-aging, and hair care, is already available in leading e-commerce marketplaces and over 70 Kaya Skin Clinics across India. This new venture is set to further broaden these channels, potentially increasing consumer engagement and brand recall on a larger scale.
Both Marico and Kaya are committed to delivering high-quality and innovative products that meet the highest standards of efficacy and customer satisfaction. Saugata Gupta, MD & CEO of Marico Limited, emphasized the importance of science and efficacy-based skincare in revolutionizing premium personal care markets both in India and globally. He expressed confidence that the partnership would be a significant growth driver for Marico in the coming years.
Rajiv Suri, Global CEO of Kaya Limited, also highlighted the strategic benefits of the collaboration, noting that it would enhance Kaya’s visibility and reach through Marico’s established distribution and marketing networks, thereby boosting the brand’s presence significantly.
The strategic partnership between Marico and Kaya is a clever move in the competitive personal care market. By combining Kaya’s specialized product line with Marico’s extensive reach, the collaboration is well-positioned to tap into new consumer segments and drive growth. This alliance not only enhances the product accessibility but also aligns with the growing consumer preference for scientifically-backed skincare solutions.