Marico, a leading name in India’s FMCG sector, has launched an exciting new addition to its breakfast offerings: Saffola Muesli with Flavour Pops. Aimed at revolutionizing the adult breakfast segment, this product introduction leverages Saffola’s strong market presence and follows the brand’s history of innovation and success in categories like oats, peanut butter, and honey.

The newly launched muesli line includes three enticing variants—Kesar Crunch, Berry Crunch, and Choco Crunch—designed to cater to a variety of taste preferences while offering a nutritious start to the day. Each variant features unique ‘flavour pops’ that maintain their irresistible crunch, even when mixed with milk, enhancing the overall sensory experience of breakfast.

Marico’s latest muesli range is crafted to address the evolving dietary preferences of modern consumers who seek both nutrition and indulgence in their meal choices. The products are made from a natural blend of multigrain and millet, enriched with a mix of 15 fruits, nuts, seeds, and more, making each bowl a powerhouse of nutrition.

Vaibhav Bhanchawat, Chief Operating Officer – India & Foods Business at Marico Ltd., shared his insights on the launch, stating, “Our entry into the muesli category with Saffola Muesli with Flavour Pops aligns with our brand’s commitment to offering ‘better for you’ products. This initiative is part of our ‘taste first’ approach, where we strive to make nutritious options exciting.”

The introduction of Saffola Muesli with Flavour Pops is expected to strengthen Marico’s position in the breakfast market and attract a broader consumer base. By integrating popular flavours and innovative textures, Marico aims to make mornings more exciting for consumers, helping them start their day on a positive note.

Marico’s strategic move to expand into flavour-enhanced muesli reflects a deeper understanding of consumer trends towards healthful yet flavourful eating options. This product innovation is likely to appeal to a wide audience, driving both market growth and brand loyalty.

  breakfast foods, flavour pops, FMCG products, healthy eating, Marico, Saffola Muesli