Manna Pro Products acquires online pet brand Doggie Dailies
Manna Pro Products, a St. Louis-based pet care and nutrition company, has agreed to acquire Doggie Dailies, an online pet brand that sells nutritional supplements and wellness products for dogs.
Doggie Dailies is claimed to be among the fastest growing online pet wellness brands, quickly building market share in the increasingly relevant eCommerce channel.
The acquisition of Doggie Dailies is said to broaden Manna Pro Products’ position in pet care, building upon its recent acquisitions of Hero Pet Brands and Promika flea & tick brands.
John Howe – CEO of Manna Pro Products said: “Doggie Dailies has built an impressive brand of premium wellness products and a loyal online community of raving fans.
“Their deep commitment to a happy, healthy life for pets and pet parents intersects perfectly with Manna Pro’s mission of Nurturing Life.”
The owners of Manna Pro Products are investment vehicles managed by Morgan Stanley Capital Partners since December 2017.