Making Science unveils RAISING: Advanced AI solutions to transform digital marketing

Making Science, a digital marketing and technology consultancy specializing in e-commerce and digital transformation, has launched RAISING, an innovative division designed to revolutionize marketing strategies using advanced artificial intelligence (AI). This new initiative combines the company’s expertise in data science with cutting-edge AI technologies, enabling businesses to optimize their marketing efforts across every stage of the customer journey.

Pioneering AI Solutions for Marketing Optimization

RAISING introduces an ecosystem of advanced tools that utilize predictive analytics, generative AI, and automated optimization to deliver transformative marketing outcomes. At its core is ad-machina, a proprietary generative AI platform designed to automate the creation and real-time activation of personalized advertising across multiple channels. The tool boasts the ability to increase conversions by up to 30%, as demonstrated in its use by prominent companies such as Banco Santander and MediaMarkt.

This technology dynamically adapts ad content, including text, images, and videos, to meet consumer preferences and market conditions. Features like automatic translation, detailed data analysis, and large-scale optimization enable businesses to execute highly targeted campaigns, improving both efficiency and profitability.

Complementing this tool is Gauss AI, a predictive analytics platform focused on user behavior modeling, media planning, and campaign measurement. By identifying the most valuable interactions in a customer’s journey, Gauss AI empowers brands to allocate resources more effectively, maximizing returns on investment. Additionally, Trust Generative AI supports scalable content creation for marketing, search engine optimization (SEO), and internal communications, ensuring compliance with industry regulations while maintaining human oversight.

Strengthening Market Leadership Through Innovation

The launch of RAISING represents a significant step forward for Making Science, which has consistently positioned itself at the forefront of technological innovation in the marketing sector. José Antonio Martínez Aguilar, founder and CEO of Making Science, highlighted the importance of RAISING in delivering disruptive AI-driven solutions that address the evolving needs of businesses in a competitive digital landscape. Aguilar emphasized that the division aims to empower clients to leverage Software-as-a-Service (SaaS) tools to independently enhance their marketing strategies and unlock new growth opportunities.

The division’s introduction underscores Making Science’s commitment to advancing digital transformation through innovation, offering scalable, data-driven solutions that help brands connect more effectively with their audiences.

Strategic Investment Fuels Expansion

To support the launch of RAISING and further accelerate growth, Making Science announced a €10 million fully paid capital increase in its subsidiary, Making Science Marketing & AdTech. This funding, secured through the SOPEF II fund (Spain Oman Private Equity Fund) managed by MCH, is part of a broader strategy to enhance the company’s market presence and AI capabilities.

This investment reflects Making Science’s vision to provide businesses with cutting-edge tools that not only optimize performance but also address the complexities of modern digital marketing.

The Future of Marketing Technology

As AI continues to redefine the digital marketing landscape, RAISING positions Making Science as a leader in delivering solutions that combine data-driven insights with advanced technology. With its focus on predictive analytics, automation, and scalable content creation, the division is set to transform how brands approach advertising, customer engagement, and campaign optimization.