Major funding news: Pidilite Ventures invests big in home services startup Wify

In a powerful strategic move, Pidilite Ventures Pvt. Ltd., a wholly owned subsidiary of Pidilite Industries Limited, has invested a staggering INR 50 million in the booming home improvement and maintenance services platform, Wify (Installco Wify Technology Private Limited). This pre-Series A round of investment was spearheaded by Capria and Mount Judi Ventures, alongside participation from Blume Ventures, signaling a strong vote of confidence in Wify’s business model and growth potential.

Wify is not just another player in the home improvement space—it is rapidly transforming the sector by offering a unique, full-stack solution to both brands and consumers. With a focus on quality, consistency, and excellence in service, Wify has become a go-to partner for B2B2C services ranging from installation to after-sales support for major home improvement brands. Its client portfolio includes e-commerce giants, interior design companies, and brands specializing in audio-electronics, flooring, and home furniture.

This substantial investment by Pidilite Ventures is expected to significantly enhance Wify’s tech capabilities, broaden its service offerings, and reinforce its standing in the market. Sanket Parekh, Director at Pidilite Ventures, underscored the importance of the home improvement industry in India’s economic landscape, describing it as a rapidly growing sector brimming with potential. Parekh emphasized that Pidilite’s investment aligns with their strategy to support businesses that resonate with their core areas of interest.

The Future of Home Improvement: Wify’s Role

Wify, established in 2019 by co-founders Vikram Sharma and Deepanshu Goel, is more than just a platform—it is a technological innovator reshaping the home improvement landscape. By enabling seamless interactions between brands and consumers, Wify aims to elevate the reputation of the home improvement sector through skilled tradespeople and integrated services. The company boasts an impressive network of over 3,000 technicians, operating across more than 80 cities in India, serving a roster of high-profile clients including IKEA, Godrej, and Panasonic.

This investment is pivotal for Wify as it pushes forward with its mission to support the government’s #ViksitBharat vision. According to co-founder Vikram Sharma, the investment will allow Wify to empower millions of tradesmen in India, further strengthening their role in the country’s evolving home improvement ecosystem.

Expert Insight: What This Investment Means for the Industry

Industry experts believe that Pidilite Ventures’ investment will have a ripple effect across the home improvement sector. Commentators have noted that the sector is experiencing rapid growth, spurred by increased demand for home renovations and maintenance services, especially post-pandemic. By backing Wify, Pidilite Ventures is positioning itself at the forefront of this transformation, tapping into a sector expected to grow exponentially over the next decade.

Speaking on the matter, one industry analyst highlighted that the synergy between Pidilite Industries Limited and Wify is likely to create new opportunities for both companies to further entrench themselves in the market. The combination of Pidilite’s extensive resources and Wify’s innovative platform could lead to the development of new products and services that cater to the evolving needs of Indian consumers.

For Pidilite, this move is part of a broader strategy to diversify its portfolio and expand its footprint in adjacent industries. Given the expected growth in the home improvement sector, this investment is poised to deliver long-term returns for the company.