Mahindra unveils BE 6e and XEV 9e: Reshaping India’s electric SUV market

Mahindra & Mahindra has officially launched two flagship electric SUVs, the BE 6e and XEV 9e, at a starting price of ₹18.90 lakh and ₹21.90 lakh, respectively. Debuting in Chennai, these SUVs signal a pivotal step in electric mobility, built on Mahindra’s revolutionary INGLO platform and powered by the cutting-edge MAIA artificial intelligence architecture.

The BE 6e targets adventure enthusiasts with its sporty, athletic design, while the XEV 9e blends luxury with performance, catering to those seeking elegance. Both vehicles boast industry-leading specifications, including ranges exceeding 650 km on a single charge and acceleration from 0–100 km/h in under 7 seconds. Additionally, fast-charging capabilities enable an 80% charge in just 20 minutes.

Rethinking SUV design

Mahindra’s “Heartcore Design” philosophy brings a blend of bold aesthetics and emotional resonance to these vehicles. The BE 6e exudes a race-ready vibe, while the XEV 9e impresses with its suave SUV coupe styling. Premium materials and advanced features, such as augmented reality heads-up displays and Harman Kardon sound systems, position these SUVs as lifestyle statements rather than mere vehicles.

A technological marvel

The INGLO architecture ensures a modular, lightweight foundation that accommodates advanced safety features like seven airbags and cutting-edge driver assistance systems. Meanwhile, MAIA AI delivers a seamless user experience with over 60 integrated apps, a Snapdragon processor, and real-time over-the-air updates.

A commitment to sustainability

Mahindra has allocated ₹4,500 crore to the development of these SUVs, underscoring its commitment to sustainable transportation. Production will occur at the company’s Chakan facility, which aims to roll out 90,000 units annually by March 2025. The lifetime battery warranty further assures customers of reliability and value.

What’s next

Deliveries of the BE 6e and XEV 9e are expected to begin by March 2025. Mahindra also plans to offer tailored ownership experiences, with pre-purchase drives and a dedicated charging network managed by its CHARGE.IN vertical.