Mahindra & Mahindra embarks on AI-driven journey with Tech Mahindra and Google Cloud

Tech Mahindra Limited (NSE: TECHM), a global leader in technology consulting and digital transformation, has announced a strategic collaboration with Google Cloud to enhance generative AI (gen AI) adoption within Mahindra & Mahindra Limited (M&M), one of India’s largest industrial conglomerates. This partnership is set to play a pivotal role in accelerating digital transformation across various aspects of M&M’s operations, positioning the company at the forefront of innovation.

Under the agreement, Tech Mahindra will leverage advanced artificial intelligence (AI) and machine learning (ML) technologies to optimize M&M’s engineering, supply chain, pre-sales, and after-sales services. The collaboration will also involve spearheading the cloud transformation and digitization of M&M’s workspace, deploying its data platform on Google Cloud. This move is expected to revolutionize M&M’s operational efficiency by integrating AI-powered applications into critical business areas, such as detecting manufacturing anomalies to ensure zero breakdowns, optimizing energy consumption, and enhancing vehicle safety and reliability.

Rucha Nanavati, Chief Information Officer at Mahindra Group, underscored the significance of this collaboration, stating, “At Mahindra, we are committed to pushing the boundaries of innovation and continuously improving customers’ experience. Our partnership with Google Cloud is a step forward in setting new customer experience benchmarks by leveraging the power of AI-based insights. Furthermore, we are confident that with Tech Mahindra at the helm of deploying these services, this collaboration will herald a new era of technological innovation.”

Moreover, Tech Mahindra will manage various workloads for M&M, including enterprise applications and simulator workloads. This strategic partnership is poised to deliver exceptional value to M&M’s global customer base, driven by Tech Mahindra’s expertise in analytics and cloud migration. In 2023, Tech Mahindra established a delivery center in Guadalajara, Mexico, dedicated to providing Google Cloud-centric solutions. This center plays a crucial role in helping customers modernize their infrastructure and manage workloads using differentiated accelerators, Cloud Native, and Open-Source technologies.

Bikram Singh Bedi, Vice President and Country Managing Director at Google Cloud, highlighted the importance of this collaboration, noting, “Google Cloud is committed to providing companies like M&M with our trusted, secure cloud infrastructure, and advanced AI tools. Our partnership with M&M will help enable a significant cloud and AI transformation for its enterprise and its global customers.”

This partnership not only strengthens Tech Mahindra’s position as a leader in the cloud services industry but also aligns with its broader strategy of enhancing workforce productivity through gen AI tools. The collaboration is expected to significantly benefit M&M’s global customer base, offering innovative solutions that drive business growth and customer satisfaction.

The Mahindra Group, established in 1945, remains one of India’s most esteemed multinational conglomerates, with a strong presence in sectors such as farm equipment, utility vehicles, IT, and financial services. This partnership marks a significant milestone in its journey towards becoming a more digitally-enabled enterprise. By integrating cutting-edge AI technologies and cloud solutions, M&M is well-positioned to lead the charge in the next wave of digital transformation, setting an example for other industrial giants in the region.