LT Foods begins exports of Kari Kari snack brand to Australia and UAE
LT Foods, the owner of the DAAWAT basmati rice brand, said that its joint venture company with Japanese rice cracker manufacturer Kameda Seika has started exports of Kari Kari in the Australian and the UAE markets.
Launched in India in January 2020, Kari Kari is a rice-based crunchy snack. Prepared from rice and peanuts, Kari Kari is available in four flavours – Chilli Garlic, Wasabi, Spice Mania, and Salt & Pepper.
Kari Kari can now be found in Perth, Sydney, and Dubai as well. The crunchy snack brand will also be distributed via Aldi in Australia.
LT Foods also intends to expand the distribution of Kari Kari in Gulf Cooperation Council (GCC) and New Zealand markets.
Kari Kari is manufactured in LT Foods’ manufacturing facility at Sonepat in Haryana. LT Foods said that it is also locally growing a specific type of rice, which is the main ingredient in the crunchy snack.
Ritesh Arora – Head India Business at LT Foods said: “At LT Foods, we closely monitor consumer trends & preferences. The modern day consumer is making discerning choices basis which we have expanded our product offerings on the health & convenience platforms.
“Kari Kari is targeted at the young, health conscious & upwardly mobile consumers, who look for healthier options and are open to experimenting with international flavours. With consumers gravitating towards healthier snacking options, we are extremely bullish on the prospect of Kari Kari both in India & in global markets.”
In India, Kari Kari is available in more than select 700 modern trade and standalone stores across New Delhi, Hyderabad, Kolkata, Mumbai, Ahmedabad, Bangalore, Pune, Chennai, and Bhopal. It can also be bought through e-commerce platforms like Amazon, Big Basket, and Flipkart.