LoopMe accelerates APAC expansion with strategic hires, acquisitions, and innovative AI solutions

LoopMe, a UK-based technology company leveraging artificial intelligence (AI) to revolutionize brand advertising, is making waves in the Asia-Pacific (APAC) market with strategic investments and an ambitious expansion strategy. Following sustained growth marked by a 40% compound annual growth rate (CAGR) from 2018 to 2024, the company has announced plans to deepen its regional presence through acquisitions, leadership appointments, and product advancements.

LoopMe’s innovative approach to AI-driven advertising and its recent acquisition of mobile advertising platform Chartboost highlight its commitment to redefining how brands engage with consumers. With a focus on Australia, Southeast Asia, and Greater China, LoopMe aims to enhance its operational capabilities and seize opportunities in the fast-growing APAC digital advertising market.

What role does leadership play in LoopMe’s APAC ambitions?

To drive its expansion efforts, LoopMe has appointed James Parker as its new Head of APAC. Based in Singapore, Parker brings extensive experience from his role as Managing Director of Southeast Asia at MiQ. His expertise in navigating the complexities of digital advertising ecosystems will be instrumental in LoopMe’s plans to capture a larger share of the APAC market.

Parker’s responsibilities include overseeing growth in Australia, Southeast Asia, and Greater China, where digital advertising spend is accelerating. His leadership is expected to reinforce LoopMe’s position as a key player in AI-enhanced brand advertising across the region.

How is LoopMe expanding its physical presence in APAC?

To support its growing client base, LoopMe has established a new office in Melbourne, Australia, complementing its existing Sydney operations. Recognizing Victoria’s potential as a strategic market, HS Shin has been appointed Senior Sales Manager for Melbourne, tasked with building relationships and expanding the company’s local footprint.

Meanwhile, the Sydney office has been bolstered with the addition of Alicia Placer as Sales Manager. Her focus will be on driving revenue from agency holding groups and independent advertising firms, ensuring LoopMe maximizes opportunities in Australia’s competitive digital advertising landscape.

What does the Chartboost acquisition mean for LoopMe’s growth?

LoopMe’s acquisition of Chartboost, a leading mobile advertising and monetization platform, marks a significant milestone in its growth journey. This strategic move allows LoopMe to establish a stronger foothold in the mobile app and gaming markets, both of which are critical growth areas for digital advertising.

The integration of Chartboost’s cutting-edge technology with LoopMe’s proprietary Intelligent Marketplace will unlock new opportunities for advertisers. By leveraging AI to optimize in-app advertising campaigns, LoopMe is well-positioned to cater to brands seeking innovative solutions to engage mobile-first audiences.

Additionally, this acquisition complements LoopMe’s Audience and Measurement Platform (AMP), which was launched in 2024. AMP empowers advertisers to create custom audiences from survey data, scale campaigns using LoopMe’s AI capabilities, and measure brand lift and conversions with precision. As the APAC market increasingly prioritizes data-driven advertising, AMP is expected to play a pivotal role in driving measurable outcomes for clients.

What sets LoopMe apart in the competitive digital advertising space?

LoopMe’s commitment to innovation is evident in its recent achievements, including the granting of four patents in areas such as real-time bidding methodologies and AI-driven advertising optimizations. With an additional nine patents pending, the company is at the forefront of technological advancements aimed at enhancing advertising effectiveness.

The company’s unique approach lies in its ability to combine consumer insights with AI to deliver results that outperform industry benchmarks. By addressing longstanding challenges in brand advertising, LoopMe continues to set itself apart from competitors in the APAC region and beyond.

Why is APAC central to LoopMe’s vision for 2025?

The APAC region represents a significant growth opportunity for LoopMe due to its rapidly expanding digital advertising ecosystem. Markets such as Australia, Southeast Asia, and Greater China are experiencing increased demand for AI-driven advertising solutions, fueled by rising internet penetration and a mobile-first consumer base.

Stephen Upstone, CEO and Founder of LoopMe, emphasized the importance of APAC in the company’s long-term strategy. “APAC is integral to our vision for 2025. With James Parker at the helm and our new hires in Australia, we’re confident in our ability to capitalize on the region’s growth potential. The integration of Chartboost and the continued evolution of our AI-powered platforms further position us to redefine the future of brand advertising,” he said.