Landmark Cars Limited expands luxury footprint with new Mercedes-Benz dealership in Patna

Landmark Cars Limited, one of India’s premier automotive retail businesses, is on a bold expansion drive, aiming to solidify its dominance in the Indian luxury car market. In a sensational move, the company announced that it has received a Letter of Intent from Mercedes-Benz India for the establishment of a new dealership in Patna, marking its first foray into Bihar and Jharkhand. This new dealership will cater to the high-potential luxury markets of these regions, providing both sales and after-sales services for Mercedes-Benz cars.

This strategic expansion comes at a time when Tier II cities are experiencing a surge in demand for luxury vehicles, with Landmark Cars seizing the opportunity to capitalize on this growing trend. The company is confident that the move will bolster its already impressive footprint, adding to its portfolio of 23 Mercedes-Benz outlets spread across seven states. With this latest expansion, Landmark Cars now operates in a total of 13 states across India.

Sanjay Thakker, Promoter, Chairman, and Executive Director of Landmark Cars Limited, expressed his excitement about the expansion, stating that it aligns with the company’s strategy of entering growth-rich geographies. Thakker noted that the move would further boost Landmark’s position as a preferred partner of Mercedes-Benz in India, while continuing to expand with profitable luxury brands. This development is seen as a key driver in the company’s ongoing growth, which has been marked by rapid horizontal expansion in recent years.

Industry experts have pointed out that the luxury car market in India is evolving, with significant growth now coming from smaller cities. By moving into Patna, Landmark Cars is positioning itself to tap into a largely untapped market, with the dealership expected to drive substantial sales growth. Experts have also highlighted that the company’s partnership with Mercedes-Benz strengthens its market presence, ensuring that it remains a key player in India’s luxury automotive sector.

Landmark Cars Limited is not just focused on luxury brands like Mercedes-Benz. The company has a diverse portfolio that includes premium automotive partnerships with brands such as Honda, Jeep, Volkswagen, and MG Motors, in addition to commercial vehicle partnerships with Ashok Leyland. This diversified approach has enabled the company to remain resilient in the face of market fluctuations, while consistently driving profitability.

With a presence across the entire automotive value chain, Landmark Cars Limited is involved in new vehicle sales, after-sales services, repairs, sales of pre-owned vehicles, and facilitation of third-party financial and insurance products. As the luxury car market in India continues to grow, Landmark Cars is well-positioned to capitalize on these opportunities and maintain its upward trajectory.

Automotive industry analyst Vishal Mehta emphasized that Landmark Cars’ decision to expand into Tier II cities like Patna demonstrates a sharp understanding of emerging market dynamics. He noted that smaller cities are becoming increasingly lucrative for luxury car brands, with a growing affluent population eager to indulge in premium automotive offerings. Mehta suggested that Landmark Cars’ latest move is likely to be a catalyst for further expansion, not just within the company, but across the luxury automotive sector in India as a whole.