La Brea Bakery, a North American artisan bread brand, said that it will be bringing in new automation processes to help support the growth of its brand and business expansion.

The bakery company, which is owned by ARYZTA, distributes its breads to grocery stores across the US.

During the Covid-19 pandemic, La Brea Bakery said that there has been a surge in its sales, particularly for its Take & Bake bread portfolio.

To address customer requirements, the artisan bread brand will start implementing expanded efficiencies at the Van Nuys bakery in California to enable automated packaging.

Chris Prociv – La Brea Bakery Marketing and Innovation VP said: “Our customers (retailers) are seeking options that minimize labor requirements at the in-store bakery.

“Consumers still want fresh bread but are looking for sealed packaging to ensure safety. La Brea Bakery’s Take & Bake breads are the perfect solution, as these par-baked breads can be baked at home so consumers can experience that freshly baked aroma and texture.”

La Brea Bakery’s Take & Bake breads are produced in a range of flavors, which include French baguettes, Whole Grain Loaf, French Dinner Rolls, and Ciabatta sandwich rolls. The company plans to add more varieties in early 2021.

  Aryzta, Bakery industry news, California, Chris Prociv, La Brea Bakery, Los Angeles, USA