KONKA acquires Beko Changzhou Plant, enters into cooperation with Arcelik

Jiangsu KONKA Smart Electrical Appliances, a subsidiary of Chinese manufacturer of electronics products KONKA Group, has acquired Beko Changzhou Plant, and has signed a cooperation agreement with Arcelik, the parent company of Beko.

By signing the agreement, the two parties have agreed to share their developments pertaining to systematic washing machine design. This is expected to help make up for KONKA Group’s shortcoming in engineering capacity for KONKA drum washing machine manufacturing.

The partnership will also enable the export of KONKA washing machines to Europe, America and other regions, besides promoting the further globalization of KONKA white goods and the KONKA brand.

The signing ceremony of the cooperation deal between KONKA Group and Arcelik. Photo courtesy of KONKA Group.

The forecasted annual sales volume of KONKA drum washing machine in 2021 is more than 500,000 sets. In the coming three years, the planned annual total sales volume of KONKA washing machine is expected to cross one million sets, which could help KONKA Group join the first-tier washing machine brands in China.

KONKA Group stated: “The strong alliance with Arcelik, as one of the major measures of KONKA’s Ten-billion-sales-volume Strategy for White Goods, marked the beginning of a new phase for KONKA drum washing machine: a shift from OEM to independent R&D, design, production and manufacturing.

“In the future, led by KONKA Group’s strategic transformation, KONKA white goods will continue to update its products targeting consumer pain points, such as intelligence and healthcare, and enhance its core competitiveness.”