Kamdhenu Paints expands retail footprint with first Kamdhenu eNEXA Shopee in Gurugram

Kamdhenu Paints, a leader in high-quality paint and coatings, has unveiled its first-ever exclusive retail outlet, the Kamdhenu eNEXA Shopee, in Gurugram. This marks a significant milestone in Kamdhenu Paints’ ambitious retail expansion plans, with the company targeting the establishment of 50 more outlets across India within the next year. The launch event was attended by Kamdhenu Group’s leadership, including Chairman and Managing Director Shri Satish Agarwal, Managing Director Mr. Saurabh Agarwal, and other key executives.

This new retail venture aims to provide a more personalized and convenient shopping experience for customers, offering a wide array of interior and exterior paints, designer finishes, metallic effects, wood coatings, and even construction chemicals. The Kamdhenu eNEXA Shopee features a unique paint booth where customers can experience various finishes and colors firsthand before making their final choices. This hands-on approach reflects Kamdhenu Paints’ focus on delivering top-tier customer satisfaction and innovation, enabling customers to envision their home transformations with precision.

Managing Director Saurabh Agarwal emphasized that this exclusive store format is a critical element in Kamdhenu Paints’ strategic growth plan, designed to cater to the evolving needs of the market. “Our new retail outlet is a testament to our commitment to enhancing the customer experience. We aim to offer our customers a holistic and immersive experience that will help them make informed choices while fulfilling their interior and exterior paint needs,” he said.

Aggressive Expansion Plans: 50 Stores by 2025

Kamdhenu Paints has embarked on an ambitious plan to establish 50 Kamdhenu eNEXA Shopee outlets within the next 12 months. These exclusive stores will be run by selected dealers located in prime areas. Under this scheme, dealers will initially invest in setting up the retail outlets, with Kamdhenu Paints reimbursing the cost if the dealers meet their sales targets. This innovative approach aligns with Kamdhenu Paints’ broader goals of expanding its retail presence and solidifying its position in the competitive paint industry.

This store expansion plan comes at a time when the paint industry is rapidly evolving, with customer preferences shifting toward more personalized, premium experiences. Kamdhenu Paints’ strategy focuses on leveraging its extensive network, which already includes 33 sales depots, over 4,300 dealers, and more than 20,000 painters nationwide.

The company’s focus on customer satisfaction is further demonstrated by the introduction of live displays at the Kamdhenu eNEXA Shopee outlets. These displays allow customers to physically interact with the various paint finishes, helping them make well-informed decisions. Kamdhenu Paints is betting on this unique offering to set its retail outlets apart from traditional paint shops and offer a superior buying experience.

Expert Opinion: A Smart Move for Growth

Industry experts are praising Kamdhenu Paints’ innovative approach to retail. According to analysts, the company’s decision to open exclusive retail outlets not only boosts brand visibility but also creates a direct connection with customers, allowing for more tailored services. “This is a brilliant strategy,” said one market analyst. “Kamdhenu Paints is tapping into a growing demand for personalized shopping experiences. With 50 stores planned across the country, they’re ensuring they’re not just a paint supplier, but a key player in home improvement solutions.”

The retail expansion also aligns with broader industry trends, where companies are increasingly focusing on customer engagement and experience. Kamdhenu Paints is setting a new benchmark by offering live paint displays and extensive product ranges in exclusive stores, which are expected to strengthen the company’s brand presence.

About Kamdhenu Paints

Founded in 2008, Kamdhenu Paints is a subsidiary of Kamdhenu Ventures Limited and is known for its wide range of decorative paints, including exterior and interior emulsions, wood finishes, and designer coatings. The company is one of the leading players in the Indian paint industry, with a network of over 4,300 dealers and more than 20,000 painters across the country.

Kamdhenu Paints continues to push the boundaries of innovation and customer satisfaction, as evidenced by its latest retail initiatives. As the company looks forward to an expanded retail footprint, it remains committed to delivering top-quality products and a superior shopping experience to customers across India.