Kalyan Jewellers said that it will extend its Gold Ownership Certificate initiative, which was launched in 2020 during the Covid-19 lockdown.

The initiative has been extended again due to the imposing of restrictions across India during the second wave of Covid-19.

According to Kalyan Jewellers, the Gold Ownership Certificate indicates that the individual now owns gold of a certain grammage/value.

After the lockdown is lifted, the certificates can be redeemed by customers against physical gold through coins or jewellery.

Kalyan Jewellers said that customers will also get the added benefit of protection against fluctuations in price as the Gold Rate Protection offer is included in the certificate.

If the price of gold on the day of redemption is lesser than the rate at which it was bought, then the new lower rate will apply, said the Indian jewellery retailer.

As a part of the initiative, one can buy gold from two grams and more, and the Gold Ownership Certificate will be provided through email or WhatsApp or other customer recommended platforms. It can be redeemed later at any of the showrooms of Kalyan Jewellers in India, on or before 31 August 2021.

Last month, Kalyan Jewellers opened 14 new showrooms across seven states as part of its plans to grow its retail presence by 13% in the first quarter.

  COVID-19, India, Kalyan Jewellers