JungKwanJang leads red ginseng market with new launches in the US

JungKwanJang, a global leader in herbal health supplements and Korea’s premier Korean red ginseng brand, has expanded its presence in the United States with the launch of two innovative immune support products in Sprouts Farmers Market. This move comes amid growing consumer interest in plant-based health and energy-focused wellness, underscoring the brand’s dominance in the evolving health supplement sector.

New launches designed for modern health needs

The newly introduced products, Everytime Immune Support and Korean Red Ginseng Extract Vital Tonic, are tailored for the convenience-focused US market. Everytime Immune Support is a stick-type product formulated with Korean red ginseng, elderberry, and pear concentrate. This blend supports immunity while providing a pleasant taste, making it an appealing choice for health-conscious individuals looking for effective immune support products.

Korean Red Ginseng Extract Vital Tonic, on the other hand, offers a portable energy boost. Packaged in a lightweight ampoule, this tonic combines red ginseng benefits with essential vitamins to enhance metabolism and stamina. Its popularity in Korea across diverse age groups reflects its adaptability for various lifestyles.

Strategic promotions to boost visibility

In a bid to capitalise on the holiday shopping season, JungKwanJang is running promotions on platforms like Amazon and its direct stores from November 21 to December 2, coinciding with Black Friday and Cyber Monday. Among the featured products are HongSamWon, a caffeine-free red ginseng benefits drink sold at Costco, and the bestselling Everytime 2000mg, which is gaining traction for its potent energy-boosting supplements on Amazon.

Research-driven innovation for credibility

JungKwanJang’s focus on scientific credibility is evident through its R&D centre in Fullerton, California. Collaborating with local researchers, the brand conducts studies on Korean red ginseng’s efficacy and safety while developing new plant-based health ingredients aligned with consumer trends. This commitment to research reinforces JungKwanJang’s position as a trusted health supplement brand.

Adaptogenic herbs like Korean red ginseng are increasingly popular due to their proven ability to maintain body balance. Red ginseng, in particular, has been scientifically validated for its red ginseng benefits, including enhancing immunity, improving stamina, and supporting blood circulation. According to studies by Georgia State University and Sungkyunkwan University, Korean red ginseng not only strengthens immunity but also enhances vaccine effectiveness by activating immune cells.

Global recognition for red ginseng’s effectiveness

Korean red ginseng’s health claims are officially recognised by the Korean Food and Drug Administration (KFDA), which highlights its role in improving fatigue, memory, blood sugar regulation, and menopausal health. With this robust scientific backing, JungKwanJang continues to lead the global herbal supplement market, maintaining a 46.6% share in the ginseng sector as reported by Euromonitor International.

Meeting consumer demand for plant-based health

The brand’s success aligns with a broader consumer shift towards plant-based health and energy-focused wellness solutions. According to Innova Market Insights, nearly half of US consumers believe in the efficacy of plant-based health products. This trend, coupled with JungKwanJang’s product diversification and market adaptability, ensures its relevance in the global health supplement market.

A legacy of market leadership

For over a decade, JungKwanJang has been ranked first in the global ginseng market. Its ability to blend traditional knowledge with modern consumer needs has cemented its status as a category-defining brand. By expanding its US footprint with innovative immune support products and scientific research, JungKwanJang is setting new standards in the plant-based health and energy-boosting supplements industries.