Jindal Lifestyle launches first premium cookware range with Arttd’inox

In a significant move to expand its footprint in the business-to-consumer (B2C) segment, Jindal Lifestyle, a subsidiary of Jindal Stainless — India’s largest stainless steel manufacturer, has introduced its first premium cookware range under the prestigious Arttd’inox lifestyle brand. This new line of cookware, featuring the Vida, Stellar, and Timber collections, marks a remarkable leap in kitchenware, merging state-of-the-art innovation with unparalleled quality to enhance the culinary journey of home chefs.

Expressing his excitement about the launch, Abhyuday Jindal, Managing Director of Jindal Stainless, highlighted the intrinsic benefits of stainless steel in cookware, emphasizing its non-reactive properties and resistance to corrosion. “We are pleased to have Jindal Lifestyle come up with this new premium cookware range. At Jindal Stainless, we recognize that stainless steel is one of the safest solutions due to its non-reactive properties and resistance to corrosion. This means there is no leaching of the metal into the food,” Mr. Jindal stated, aligning with the Government of India and health ministry’s recognition of stainless steel’s health benefits.

Ranjan Choudhary, CEO of Jindal Lifestyle, shared the vision behind the launch, focusing on empowering consumers with top-tier quality and innovative tools. “Arttd’inox products are designed to be the purest expression of culinary delight, allowing consumers to create the kitchen to table transition seamlessly. With this launch, we are raising the bar and giving our consumers the confidence to create world-class cuisines in their own kitchens,” Mr. Choudhary remarked.

Arttd’inox stands at the intersection of innovative design and practical utility, transforming kitchens into sophisticated spaces for culinary creation. The new range exemplifies ‘Art in Stainless Steel’, blending functionality with aesthetic appeal. The cookware boasts innovative tri-ply construction for even heat distribution, ensuring meals are consistently delicious and nutritious.

The premium cookware range is not just about performance but also about bringing a touch of elegance to the kitchen. With ergonomic rivetless handles, wood-finished grips, and ceramic-colored exteriors, Arttd’inox cookware combines design and functionality in a seamless fashion. This attention to detail ensures that each piece is not only a tool but a work of art.

Arttd’inox’s offering includes a diverse array of cookware options, from frypans and saucepans to kadhais, tawas, and pressure cookers. Available in a vibrant selection of colors, these products are designed to complement any kitchen decor. Consumers can purchase these exquisite items through the Arttd’inox website, Amazon, and an extensive distributor network, making premium culinary tools more accessible than ever.

This strategic launch by Jindal Lifestyle not only signifies a major step in the B2C market but also sets a new standard in the cookware industry, promising an unmatched culinary experience for home chefs across the globe.