Jersey Mike’s Subs makes downtown Toronto debut at Union Station

Redberry Restaurants is bringing a culinary favourite to the heart of Toronto with the opening of the first downtown Jersey Mike’s Subs at Union Station‘s Union Market on January 22, 2025. Known for its authentic fresh sliced and grilled sub sandwiches, the location will cater to Toronto’s busy commuters, business district workers, and visiting tourists, marking a significant milestone in the brand’s Canadian expansion.

The launch reflects Redberry Restaurants’ long-term strategy to establish 300 Jersey Mike’s locations across Canada within the next decade. This downtown location joins a growing roster that includes recent openings in Markham, North York, Brantford, and Guelph. With a Pickering branch scheduled to open soon, the brand is on track to solidify its presence in the Greater Toronto Area.

Why Is Jersey Mike’s Subs Expanding in Toronto?

Toronto, as one of Canada’s most dynamic urban centres, offers a prime market for food chains aiming to blend convenience with premium offerings. Ken Otto, CEO of Redberry Restaurants, described the decision to establish a Jersey Mike’s at Union Station as pivotal, stating, “We are thrilled to bring our ‘sub above’ experience to Toronto’s downtown business district. Union Station is the perfect venue to connect with commuters, locals, and tourists while showcasing what makes Jersey Mike’s special.”

The Union Market location is designed to reflect Jersey Mike’s commitment to quality. Patrons can expect premium cold cuts, fresh vegetables, and bread baked daily in-store. Signature menu options, such as cheesesteaks grilled fresh-to-order and subs prepared “Mike’s Way” with a zesty combination of red wine vinegar, olive oil, and signature spices, cater to a wide range of tastes.

What Makes This Opening Unique?

To celebrate its downtown debut, Jersey Mike’s Subs will host a five-day grand opening event from January 22 to January 26. The event doubles as a fundraiser supporting Make-A-Wish Canada, aligning with the brand’s commitment to community impact.

Special fundraising coupons, distributed through grassroots efforts, will allow customers to exchange a minimum $3 donation for a regular sub, with proceeds going to the charity. Guests can also benefit from the brand’s loyalty programme by downloading the Jersey Mike’s app, which rewards first-time users with a free sub after their first in-app purchase.

Adding an element of exclusivity, the first 500 customers at the Union Station location will receive a branded Jersey Mike’s hockey puck, reflecting the company’s creative approach to community engagement.

How Does Jersey Mike’s Set Itself Apart from Competitors?

Jersey Mike’s differentiates itself through its focus on quality and community. While the fast-casual market is competitive, the brand’s emphasis on freshly prepared food positions it as a premium choice for customers.

For diners, the promise of freshness isn’t just marketing jargon. Meats and cheeses are sliced in front of the customer, bread is baked daily, and every sub is crafted to order. These elements are complemented by a commitment to localised philanthropy. Last year alone, Jersey Mike’s raised nearly $19,000 for Make-A-Wish Canada, showcasing how its community-first ethos drives loyalty.

What Does the Future Hold for Jersey Mike’s in Canada?

The downtown Toronto opening is a stepping stone in Redberry Restaurants’ broader expansion strategy. With 180 crew members now employed across six Ontario locations, Redberry’s goal of creating 300 locations in 10 years seems well within reach. Beyond job creation, the expansion reflects the brand’s vision to establish Jersey Mike’s as a household name in Canada’s foodservice sector.

The choice of Union Station as a flagship downtown location aligns with this vision, positioning the brand at the crossroads of commerce and tourism. As Canada’s busiest transportation hub, Union Station attracts over 300,000 daily visitors, making it an ideal venue to introduce Jersey Mike’s to a diverse and high-traffic audience.

Operational Details for Customers

The Union Station Jersey Mike’s will operate daily from 10 a.m. to 10 p.m., ensuring that it serves the needs of both weekday commuters and weekend tourists. The extended hours are part of the brand’s effort to offer seamless access to quality meals for those navigating Toronto’s bustling downtown.