Jaguar Land Rover reports sales growth in Q1 FY25, showcasing strong demand
Jaguar Land Rover (UK), a subsidiary of Tata Motors Limited, has reported a positive start to the fiscal year 2025, with an increase in sales volumes during the first quarter ending 30 June 2024. The renowned automotive company noted a 5% rise in wholesale volumes, totaling 97,755 units (excluding the Chery Jaguar Land Rover China JV), and a 9% increase in retail sales, which amounted to 111,180 units (including the Chery JV), compared to the same period last year.
The sales growth is partly attributed to increased production capacities at the company’s Solihull, West Midlands facility. Notably, sales of Range Rover and Range Rover Sport models surged by 22% and 46%, respectively. This upturn is a direct result of the new body shop which has expanded production capabilities, enabling the company to meet the growing demand for these models. The Range Rover, Range Rover Sport, and Defender models collectively constituted 68% of the total wholesale volumes, aligning with Jaguar Land Rover’s Reimagine strategy focused on high-value models.
The company experienced robust sales across several key markets. Retail sales rose by 43% in North America, 14% in the UK, and 4% in Europe, showcasing widespread consumer approval of Jaguar Land Rover’s offerings. However, both wholesale volumes and retail sales saw a decline from the previous quarter, with a 11% and 3% drop respectively, reflecting typical seasonal fluctuations in the automotive industry.
The anticipation for the newly announced Range Rover Electric continues to build, with over 39,000 potential clients already on the waiting list. In a move to engage further interest, Jaguar Land Rover has introduced the Defender OCTA, hosting exclusive events for prospective clients to experience the vehicle firsthand.
Jaguar Land Rover is expected to release its full financial results for Q1 FY25 by the end of July or early August, which will provide deeper insights into the company’s performance and strategic direction.
Jaguar Land Rover’s strong performance in the first quarter of FY25 reflects its effective strategy in focusing on high-value, high-demand models, and its ability to adapt production capabilities to market needs. The launch of the Range Rover Electric and the interest it has garnered underscore the brand’s innovation and its alignment with global trends towards electric vehicles.