Infosys to acquire digital communication and commerce agency oddity

Infosys has agreed to acquire German digital marketing, experience, and commerce agency oddity for an undisclosed price.

According to the Indian IT giant, the acquisition bolsters its creative, branding, and experience design capabilities.

Oddity is among the largest independent digital agencies in Germany with over 300 digital experts in its team.

The company enables digital transformation for German omni-channel, e-commerce retailers, FMCG brands, and global mobility providers.

Its service portfolio features digital-first brand management and communication, in-house production, which include virtual and augmented reality, experience design as well as e-commerce services in Europe and China.

Infosys to acquire Germany-based digital communication and commerce agency oddity. Photo courtesy of Infosys Limited.

Ravi Kumar S — President of Infosys said: “We find ourselves at the cusp of the next generation of the internet, the merging of the physical and virtual worlds. With this vision, we are excited to strengthen our experience and marketing skills with oddity, to deliver forward-thinking, holistic solutions at a global scale.

“With oddity’s digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys’ prowess in technological transformation.”

Post-closing, oddity will become part of WONGDOODY, an Infosys company. Along with WONGDOODY, the German firm will provide creative and marketing services to help global CMOs, and businesses prosper in a digital commerce world with complementary expertise and skills.

WONGDOODY, which was formerly called Carter Digital, is an Australian design agency, that was acquired by Infosys in early 2021.

Frank Boegner, Marc Bürkle, Simon Umbreit and Christian Gölz — founders of oddity said: “The future of better human-centered marketing lies in the symbiosis of creativity and technology (data, automation, AI). This is where we see the opportunity for a unique differentiation together with Infosys and WONGDOODY.

“We are ambitious to further develop our services jointly and are proud to become part of one of the world’s most respected digital tech companies.”