Infosys said that it has been roped in as the digital innovation partner by business news organization, the Financial Times (FT).

The Indian IT services provider plans to make use of digital innovation to underpin the latest creative and engaging data-led storytelling experiences for the publication’s readers.

The new digital innovation collaboration between the parties brings together the expertise and insight of the Financial Times with the domain and technology capabilities of Infosys to help deliver creative and immersive journalism by means of digital channels.

According to Infosys, the business news organization has digital techniques as a priority for bringing readers closer to the stories relevant to them.

Ashiss Kumar Dash — EVP and Segment Head – Services, Utilities, Resources, Energy at Infosys, said: “Enhancing in-depth journalism from the FT with the power of digital technology from Infosys offers an exciting opportunity for the global news audience and has the potential to set a new standard for news delivery.

“We are delighted to become the digital innovation partner of an organization consistently recognized as the world’s most iconic, credible and influential news brand and look forward to providing exciting new technology solutions.”

Among the banner projects, the parties will work together this year is a climate change-related simulation, which will draw inspiration from an earlier newsroom innovation called the Uber Game. In Uber Game, readers were put in the driving seat and were directly immersed into the business model of Uber.

The teams of the Financial Times and Infosys will also develop a ‘crossword app’, which will be available in an engaging digital format to reach a much larger global audience.

James Lamont — Financial Times Director of Strategic Partnerships said: “Our readers expect the best from the FT and we are experimenting with exciting digital ways to bring stories and features to a wider audience.

“With Infosys’ help, we can use technology better and faster to deliver Editorial features in more enterprising and eye-catching ways. The expertise Infosys provides to these newsroom projects will help foster a spirit of innovation and reader service that supports our mission to delight and inform the FT’s audience.”

  Ashiss Kumar Dash, Financial Times, India, Infosys, James Lamont