Infosys introduces Infosys Equinox Studio for hyper-personalized e-commerce experiences

Infosys has announced the launch of a cloud-native, low-code solution called Infosys Equinox Studio aimed to help businesses deliver hyper-personalized e-commerce experiences.

According to the Indian IT services company, Infosys Equinox Studio will help enterprises in shaping, integrating, publishing, and handling next-generation composable, computational commerce experiences from a unified low-code/no-code cloud-native platform.

Infosys Equinox Studio, which is a part of the Infosys Equinox suite, lets enterprises manage their digital experiences across channels seamlessly and offer easy integrations to all enterprise and cloud-based service-oriented applications. Infosys Equinox is a digital commerce platform that was launched by Infosys in 2021.

Infosys claimed that there is minimal IT involvement required to build, modify, evaluate, and deploy the experiences, which means enterprises are likely to see a reduction of up to 90% in both effort and time-to-market.

Infosys introduces Infosys Equinox Studio for hyper-personalized e-commerce experiences. Photo courtesy of Infosys Limited.

The intuitive Infosys Equinox Studio offers a what you see is what you get (WYSIWYG) and drag-and-drop interface which can be directly utilized by business users to build distinctive human-centric experiences in real time.

Developed to meet the requirements of modern businesses across performance, compliance, and scalability needs, the cloud-native, low-code solution also facilitates complex portfolios of commerce sites to be centrally managed.

Amit Kalley — Infosys Equinox CEO said: “In today’s competitive retail environment and as the macro-economic landscape faces downturn, enterprises must double down on digital transformation to stay in the game.

“With Infosys Equinox Studio, businesses can gain access to a low-code, cloud-native experience that unlocks increased business value and agility from a headless, microservices architecture. As a result, businesses can manage sites at scale, with speed, ease and hyper-personalization, thus reaching consumers where, when and how they want.”