Indo Count Industries, an Indian home textile manufacturer and exporter, has entered into a new partnership with British designer Jasper Conran for an exclusive bed and bath collection, which will be launched in Spring 2022.

The bed and bath range will be sold and marketed globally under the Jasper Conran London brand, exclusively via Indo Count Industries.

According to the home textile manufacturer, the Jasper Conran collection will have bold graphic prints, organic and supima cotton with a fresh and modern colour pallette.

Mohit Jain – Executive Vice Chairman of Indo Count Industries said: “This affiliation is a strategic move, that mirrors our growth in the branded business segment. This partnership with Jasper Conran will create a high quality bed and bath brand incorporating natural fibres in superior thread counts and fabric constructions, using our most advanced technologies.

“Through this partnership, we aim to further strengthen the Company’s long term vision to be the cornerstone for home textiles across the globe.”

Jasper Conran is said to be a well-known designer within homewares, who has had longstanding partnerships with British homeware brands such as Wedgewood and Waterford.

Jasper Conran said: “I am very pleased to be partnering with Indo Count to produce the Jasper Conran London Bed and Bath Collection. Indo Count’s stance on ethical trading resonates with me and their ambition to continually improve the sustainability of the product and production and the care they afford their workforce; these tenets are important for me.

“I am looking forward to working with them and I feel confident that this partnership will deliver a shared vision.”

  India, Indo Count Industries, Jasper Conran, Mohit Jain, United Kingdom