YES BANK, a prominent player in India’s banking sector, has launched its groundbreaking mobile banking application, ‘iris by YES BANK’. Designed to set new standards in India’s digital banking domain, this app promises unparalleled convenience, efficiency, and personalization for both current and prospective customers.

Users can swiftly navigate through ‘iris’, tapping into more than 100 services and features with just a few clicks. The app’s design champions an intuitive user interface, ensuring a seamless banking experience for users spanning different age groups and backgrounds. But convenience doesn’t compromise security. The application is fortified with industry-leading safety measures, including Biometric Authentication, Sim-Binding, and a robust 2-factor Verification, ensuring customers’ financial data remains protected.

Constructed with direct insights from YES BANK customers, ‘iris’ embodies the institution’s dedication to understanding client needs. By integrating feedback with their technological expertise, YES BANK has sculpted an app that resonates with their commitment to foster a digitally empowered Indian ecosystem. This initiative amplifies the bank’s ongoing efforts to refine and enhance the digital banking journey for its patrons.

Elaborating on the app’s innovative features, Prashant Kumar, Managing Director & CEO of YES BANK, remarked, “Our vision at YES BANK has always been centered around leveraging technology to pioneer game-changing solutions, ensuring a comprehensive banking experience for our customers. ‘iris by YES BANK’, designed based on our valued customers’ feedback, stands as a testament to this. It epitomizes our undying commitment to driving a digital paradigm shift in India and consolidates our reputation as frontrunners in the evolving financial milieu. Given our history of redefining digital benchmarks, I’m confident ‘iris’ will captivate users across the spectrum, offering them a holistic banking toolkit tailored to their diverse needs.”

This pivotal launch closely follows the unveiling of YES BANK’s revamped brand identity, signifying their continuous drive for innovation and enhanced customer experience. For those eager to embark on this new digital journey, ‘iris by YES BANK’ is readily available for download on both the Google Play Store and App Store, compatible with Android and iOS smartphones.

  Banking industry news, India, Prashant Kumar, Yes Bank