IBM to acquire European Salesforce consulting partner Waeg

IBM has revealed plans to acquire Waeg, a Salesforce consulting partner in Europe, for an undisclosed price.

The acquisition is said to extend the company’s portfolio of Salesforce services apart from advancing its artificial intelligence (AI) and hybrid cloud strategy.

Furthermore, the acquisition is said to consolidate on IBM’s continued investment in Salesforce consulting services to address the increasing demand of clients for experience-led business transformation and new customer engagement strategies supported by data, machine learning, and AI.

Mark Foster – Senior Vice President, IBM Services and Global Business Services said: “Salesforce continues to play a critical role in companies’ digital transformations as they adapt to the conditions created by the pandemic. Trust is the new currency of customer and employment engagement, and every touchpoint is an opportunity to personalize the relationship.

“Waeg’s strength in Salesforce consulting services will be key to creating intelligent workflows that allow our clients to keep pace with changing customer and employee needs and expectations.”

IBM to acquire European Salesforce consulting partner Waeg

IBM to acquire European Salesforce consulting partner Waeg. Photo courtesy of Treesmittenex/

Waeg offers various Salesforce consulting services ranging from digital strategy advisory, marketing automation, business-to-business commerce, and customer experience design for implementation and managed services.

Established in 2014 with offices across seven European countries, Waeg is claimed to work with major global brands across industries, with deep expertise in manufacturing, life sciences, and healthcare.

Chris Timmerman – Co-Founder and Managing Partner, Waeg said: “Waeg’s growth was built on the simple notion of helping our clients successfully navigate constantly changing customer demands.

“Now, as we join forces with IBM, we are excited to leverage our collective Salesforce capabilities to accelerate that growth across Europe.”

The deal, which is subject to customary closing conditions, is anticipated to close this quarter.

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