Hyatt Hotels to redefine luxury and lifestyle travel with over 50 global openings by 2026

Hyatt Hotels Corporation has unveiled a bold expansion strategy, announcing plans to open more than 50 luxury and lifestyle hotels worldwide by 2026. The ambitious pipeline, revealed during the International Luxury Travel Market (ILTM) Cannes, highlights Hyatt’s intent to capitalize on rising demand in the luxury travel market and the growing lifestyle hotel segment.

Hyatt targets booming luxury travel market

Luxury hotel demand surged in 2023 and shows no signs of slowing, with Savills projecting a 52.8% increase in Europe’s luxury hotel inventory by 2028. Hyatt, already a dominant player with 70% of its global rooms in the luxury and upper-upscale segments, has significantly expanded its luxury lifestyle properties portfolio, doubling its luxury room count since 2017.

Recent additions such as the Park Hyatt London River Thames and Alila Shanghai demonstrate Hyatt’s commitment to delivering high-end experiences. The brand’s pipeline includes notable upcoming hotel openings like the Miraval Red Sea, which marks the Miraval brand’s international debut. Set to open in late 2025, it promises transformative wellness experiences with one of the largest spas in the Red Sea region.

Lifestyle hotels gain momentum

In the thriving lifestyle hotel segment, Hyatt has seen extraordinary growth, with a fivefold increase in lifestyle rooms since 2017. Properties such as Andaz Miami Beach, Thompson Miami Beach, and Dream Valle de Guadalupe reflect a shift towards experience-driven travel. The brand has also strengthened its brand portfolio with the acquisition of Standard International and the establishment of a dedicated Lifestyle Group, which focuses on culture-rich hospitality.

This group, headquartered in New York City with offices in Austin and Bangkok, underscores Hyatt’s commitment to the luxury travel market and evolving guest expectations. Industry leaders noted that these efforts cater to a younger demographic prioritizing bold design, innovative dining, and immersive experiences.

Enhanced brand architecture to drive growth

Hyatt is leveraging a restructured brand portfolio to streamline offerings and enhance guest experiences.

The Luxury Portfolio caters to travelers seeking refined elegance and includes brands like Park Hyatt, Alila, and Miraval.

The Lifestyle Portfolio appeals to culturally conscious guests, featuring vibrant brands such as Andaz, Thompson Hotels, and the newly integrated Standard International.

Hyatt’s Vice President of Lifestyle and Luxury Brands, Crystal Vinisse Thomas, emphasized that aligning brand identity with guest preferences enhances Hyatt’s ability to deliver exceptional travel experiences. She highlighted that these luxury lifestyle properties not only attract discerning travelers but also create meaningful connections through curated hospitality.

Expert insights on global expansion

Speaking at ILTM Cannes, Javier Águila, Hyatt’s Group President for Europe, Africa, and the Middle East, noted that global luxury expansion has been a strategic focus. He highlighted the strong performance of properties in key markets such as the Park Hyatt Marrakech and the anticipation surrounding upcoming hotel openings like the Park Hyatt Kuala Lumpur.

Hyatt’s vision for the future

With an established presence in 45 countries and a portfolio of 256 luxury lifestyle properties, Hyatt is set to dominate the luxury travel market. Upcoming projects will expand its footprint in key destinations, including Asia-Pacific, Europe, and the Americas.

Prominent openings for 2025-2026 include the Park Hyatt Cancun, Andaz Lisbon, and Thompson Monterrey, each designed to offer localized experiences in vibrant markets.

As Hyatt continues to redefine luxury hotel demand and the lifestyle hotel segment, its dedication to innovation and guest satisfaction ensures that it remains at the forefront of the industry.