Hinduja Global Solutions (HGS) said that it has wrapped up the acquisition of the digital media business of NXTDIGITAL in India, thereby opening up a direct-to-consumer practice.

The closing of the deal follows the approval from the Indian National Company Law Tribunal (NCLT) as well as its sanctioning the scheme of arrangement between Hinduja Global Solutions and NXTDIGITAL.

Partha DeSarkar — Hinduja Global Solutions Executive Director and Group CEO said: “We’re very pleased with the addition of the NXTDIGITAL Digital Media portfolio to HGS. It opens up a new, fast-growing market opportunity while also expanding our presence in India.

“Their expertise in emerging technology areas like broadband-over-satellite, public Wi-Fi and satellite-based data analytics adds a different dimension to our core work in digital-led BPM. I believe we can leverage each other’s expertise, talent and credentials in the media and telecom segments to grow faster and expand further in Asia and globally.”

NXTDIGITAL, which is the media vertical of the Hinduja Group, provides services through satellite, broadband, and digital cable.

Following the deal, Hinduja Global Solutions and NXTDIGITAL are expected to make use of their new synergies and work towards developing their partnership from a technology and digital angle.

The deal will add close to 1,200 employees to Hinduja Global Solutions in India and footprint in 1,500 locations covering 4,500 pin codes. For NXTDIGITAL, the deal allows it to grow into new regions while bolstering its footprint in India.

Vynsley Fernandes — NXTDIGITAL MD and CEO said: “We’ve been looking to strike new synergies in our missionto become India’s premier integrated Digital Delivery Platforms Company. HGS is a great choice for us with complementary capabilities and shared values stemming from both being Hinduja Group companies. We’re very excited about this new chapter as it can help us amplify growth.”

  Hinduja Global Solutions, Hinduja Group, India, NXTDIGITAL, Partha DeSarkar, Vynsley Fernandes