Hero MotoCorp has opened a new dealership called Surya Hero in Jaipur, Rajasthan in a move to expedite its efforts towards providing advanced digitized services to customers.

According to the Indian automobile manufacturer, the new facility spans more than 30,000sft. It provides a ‘phygital’ experience, which is a combination of physical and 360-degree digital retail proposition to its customers.

The next-generation Surya Hero showroom in Jaipur, which has been opened under Hero 2.0 project, is said to present the next evolution of the retail network of Hero MotoCorp.

Surya Hero will serve as a one-stop-shop for meeting all the sales and customer service needs apart from offering the latest variety of Hero-branded merchandise and accessories at the dealership.

Naveen Chauhan — Hero MotoCorp Head of Sales & After Sales, commenting on the Surya Hero showroom in Jaipur, said: “We are delighted to launch one of our largest dealership in India. Each element of this modern showroom embodies the characteristics of the Hero brand and creates a unique progressive experience.

“Hero 2.0 is a modern reflection of our desire to delight our customers in every aspect, right from the time a customer steps into the dealership.

“The ambience it offers is a perfect intersection of modern design, digitalization and an interactive urban setting. In contrast to a traditional automotive dealership, the newly launched outlet is an interactive and interesting space that engages the customers instantly.”

The Hero MotoCorp showroom in Jaipur has an experience zone, which is equipped with virtual reality (VR) to bring customers face-to-face with the latest updates on the company’s product range.

Furthermore, an interactive virtual product presentation shown on a large screen along with Hero Product Configurator (HPC) at the Surya Hero showroom in Jaipur are said to help customers to assess and select their scooters and motorcycles as per their liking.

Commenting on the Surya Hero showroom in Jaipur, Bharat Saneja — Managing Director at Surya Hero said: “Rajasthan has been a key market for us and it is befitting that the next-generation dealership of Hero MotoCorp has come up in Jaipur. Customer satisfaction has always been our top most priority and it gives us immense pleasure to offer this ‘Phygital’ experience to our customers in and around Jaipur.”

Last month, Hero MotoCorp strengthened its presence in El Salvador by launching retail sales at a newly opened flagship store in San Salvador.

  Bharat Saneja, Hero MotoCorp, India, Jaipur, Naveen Chauhan, Rajasthan, virtual reality