Hero MotoCorp, Harley-Davidson expand customer touchpoints in India

Hero MotoCorp and Harley-Davidson have increased the touchpoints for the American motorcycle brand’s customers in India to expand the network to 14 full-fledged dealerships and seven authorized service centers.

The companies said that the new Harley-Davidson Sportster S bike will be the next model to be introduced in India towards the end of 2021. Currently, bookings for all the 13 existing models and the Sportster S are open, said Hero MotoCorp.

Sajeev Rajasekharan – Managing Director, Asia Emerging Markets and India, Harley-Davidson said: “We are excited for Harley-Davidson fans and motorcycle enthusiasts in India to experience the Pan America 1250. More than a century ago, Harley-Davidson stood for adventure and continues to do so until today as we present our first adventure touring motorcycle.

“Offering a differentiated riding experience, we invite adventure seekers to find their freedom across new terrains and experience India on this new motorcycle.”

Hero MotoCorp, Harley-Davidson expand customer touch points in India. Photo courtesy of Ank Kumar/Wikimedia Commons.

It can be recalled that in late 2020, Harley-Davidson and Hero MotoCorp entered into a partnership. Under the terms of the partnership, Hero MotoCorp will sell and service Harley-Davidson bikes and sell parts and accessories and general merchandise riding gear and apparel via a network of brand-exclusive Harley-Davidson dealers and its own existing dealership network in India.

The partners are launching Pan America 1250 in India at a starting price of INR. 16,90,000 and Pan America 1250 SPECIAL at INR 19,99,000. The adventure touring motorcycles, which will be available as completely built-up units (CBU), can be booked at all Harley-Davidson dealerships in India.

Ravi Avalur – Head, Premium Segment Business Unit, Hero MotoCorp said, “The Pan America 1250 is one of the most anticipated motorcycles of 2021. Considering it is Harley-Davidson’s first foray into the adventure-touring segment, the Pan America motorcycle has already generated immense excitement among customers. With the first shipment being completely sold out, it is truly heart warming to see how the market has responded to the product.

“With the Harley-Davidson India dealer network now fully operational, our next objective is to resume the H.O.G. (Harley Owners Group) events. We are gearing up for the next annual Rally to be held in Goa between February 3-5, 2022.”