In a bold move to expand its consumer staples portfolio, GRM Overseas Limited, one of India’s leading basmati rice exporters, has introduced a new range of packaged products. Under its subsidiary GRM Foodkraft Pvt. Ltd. (GFK), the “10X Shakti” brand will now include Besan, Daliya, Maida, Poha, and Sooji. Available through General trade and Modern trade channels, GRM Overseas is also targeting E-commerce platforms to broaden the consumer base for these products.

Managing Director Atul Garg expressed his enthusiasm for the product line expansion: “The new offerings within the ’10X Shakti’ brand are a strategic move to grow our domestic branded business. These products are aimed at becoming a part of daily lives by offering convenience, quality, and reliability—a legacy that GRM Overseas has been synonymous with. We’re confident that this will enhance our brand presence and recognition in the domestic consumer staples market.”

These new consumer staples from GRM Overseas are designed to cater to the evolving needs of modern households. The focus is not just on quality but also on convenience and reliability, factors that have been key to GRM Overseas’ longstanding reputation. The addition of these products to the “10X Shakti” brand is seen as a crucial step in GRM’s journey to become a standalone consumer staples organization in India.

The roll-out of these new packaged products emphasizes GRM Overseas’ commitment to providing households with reliable and high-quality consumer staples. E-commerce platforms are identified as a vital channel for ensuring the wider reach of the “10X Shakti” brand, further cementing GRM’s position as a dominant player in the consumer staples market in India.

This latest initiative is expected to boost GRM Overseas’ brand presence and strengthen its foothold in the rapidly growing consumer staples market. With a keen focus on quality, convenience, and reliability, the “10X Shakti” brand is poised for significant growth, contributing to GRM Overseas’ aim to become the go-to consumer staples brand in the country.

  Atul Garg, GRM Foodkraft, GRM Overseas, India