GRM Overseas divests stake in Foodkraft to to expand packaged foods market


GRM Overseas Ltd., a leader in the packaged foods industry, has announced a significant move by selling more than 3 percent stake in its subsidiary, GRM Foodkraft Pvt. Ltd. (“Foodkraft”), to, a consumer-focused venture capital fund. This strategic partnership marks a pivotal step in GRM Overseas Ltd.’s expansion strategy in the domestic India-based foods business.

Strategic Stake Sale to, known for its expertise in nurturing new age brands, acquired the stake for an undisclosed amount. The venture capital fund also acquired an additional 1 percent stake from other shareholders. This investment is a strategic move for both GRM Foodkraft and, aimed at boosting the growth and diversification of GRM’s product portfolio.

See also  GRM Overseas to enter agrotech space through MoU with Harvesting India

Leadership Comments on the Investment

Atul Garg, Managing Director of GRM Overseas Ltd., expressed his enthusiasm for the partnership with He highlighted the potential benefits of Sauce’s experience in creating new age brands and the plan to explore emerging areas for launching new brands in packaged foods. The collaboration aims to deepen Foodkraft’s presence in digital channels, including e-grocers, quick commerce, and e-commerce.

GRM Foodkraft Partners with to Boost Packaged Food Brands

GRM Foodkraft Partners with to Boost Packaged Food Brands’s Vision for Foodkraft

Manu Chandra, Founder & Managing Partner of, commented on the investment, noting Foodkraft’s established strengths in supply chain and distribution. aims to leverage Foodkraft’s deep know-how and wide distribution reach to launch new food brands in promising categories.

See also  GRM Overseas unveils new line of packaged products under 10X Shakti brand

Foodkraft’s Market Presence and Product Portfolio

Foodkraft, under the brand names 10X Zarda King XXL and 10X Shakti, offers a variety of BASMATI RICE, WHEAT FLOUR (Atta), Besan, Daliya, Suji, Poha, and ready-to-cook product kits. The company has a significant presence in online and offline retail as well as the D2C segment, serving more than 1,60,000 Kirana stores through its 52 Distribution Centres (DCs).’s Portfolio Strategy, founded by Manu Chandra, focuses on partnering with brands in F&B, personal care, lifestyle, etc. They engage closely with founders through a high-engagement model and maintain a focused portfolio strategy. Their previous investments include market disruptors like Mokobara, XYXX, Innovist, Hocco Ice Creams, and The Whole Truth Foods.

See also  GRM Overseas subsidiary partners with Reliance Retail (JioMart)

Expanding GRM’s Market Share and Brand Recognition

This strategic partnership between GRM Overseas Ltd. and is set to play a pivotal role in the packaged foods sector. It underscores GRM’s commitment to rapidly scale and diversify its product offerings, enhancing the company’s position in the market and paving the way for future growth and innovation in the industry.

Share This


Wordpress (0)