In a significant development in the sports betting industry, Greenlite Ventures Inc. (OTC-PINK: “GRNL”) has entered into an acquisition agreement with No Limit Technology Holdings, Inc. (NLTH), a trailblazer in the sports betting sector. The deal, pending a due diligence period of 30–45 days, positions NLTH to revolutionize the market with its innovative “No Limit Betting Exchange.”

Innovative Betting Exchange Set to Transform the Industry

NLTH is preparing to launch its “No Limit Betting Exchange,” a platform that deviates from traditional sports betting by allowing bettors to pair up directly, eliminating the conventional house model. This groundbreaking approach enables a remarkable 97% return rate to players, significantly higher than the industry standard of 90%. The model not only benefits bettors but also guarantees profitability for the company on every transaction.

Blockchain Integration and Crypto Innovations

NLTH has integrated cutting-edge blockchain technology into its operations, enhancing the efficiency and security of its sports betting platforms. By incorporating decentralized crypto wallets and smart contracts, NLTH offers players complete control over their funds, reducing traditional custody risks. The company’s proprietary peer-to-peer algorithms and its own NoLimitCoin power these advancements, further establishing NLTH’s commitment to leveraging technology for better user experiences.

Strategic Developments and Media Collaborations

In conjunction with the acquisition, GRNL is intensifying its efforts to reduce customer acquisition costs and drive significant traffic to NLTH’s platforms. This strategy includes partnerships with sports media personalities like Jeff DeForrest, Brandon Lang, and Frank Mirahmadi, who will play pivotal roles in promoting NLTH’s services through a new Sports Podcasting platform. The podcast network, featuring daily sports betting content, aims to capitalize on NLTH’s AI-enhanced betting odds and insights.

Leadership and Future Outlook

With the merger, Rafael Groswirt, founder of NLTH, is set to become the CEO of the combined entity. Groswirt expressed enthusiasm about the merger’s potential, highlighting the strategic use of GRNL’s resources and media connections to compete with major industry players. “Greenlite provides No Limit with the resources and platforms necessary to make our mark amongst the industry giants,” stated Groswirt.

Russell Elbaum, Chairman of GRNL, also remarked on the timing and potential of this partnership: “The timing of this alliance couldn’t be better,” said Elbaum. “With the launch of our new Sports Podcast Network led by Defo’s ‘Bury Your Bookie’ show, we’re primed to drive significant daily traffic to No Limit’s exchanges and platforms.”

The acquisition of NLTH by Greenlite Ventures represents a strategic move to capitalize on the rapidly growing $300 billion sports betting market. By merging NLTH’s innovative technology and product offerings with GRNL’s media and sports connections, the new entity is well-positioned to attract a broad audience and set new standards in the industry.

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