GKB Opticals relaunches luxury stores in Kolkata with enhanced shopping experience

GKB Opticals, a national leader in optical retail with a rich 60-year legacy, recently re-launched two of its iconic luxury stores in Kolkata – one located at Gurusaday Road and the other at Quest Mall. The inauguration of these refurbished stores was graced by the esteemed actor Jisshu Sengupta, in the presence of Priyanka Gupta, Director of Brands at GKB Opticals.

Gurusaday Road Store: A Synonym for Opulence

Spanning 1300 sq.ft, the GKB Opticals store at Gurusaday Road epitomizes luxury. The two-storey store, complete with an elevator, ensures a seamless shopping experience. The highlight of the relaunch was the introduction of the “Colour Your Mood” section. This unique experiential area, exclusive to the Gurusaday Road store, allows customers to try GKB Opticals’ vibrant range of tinted lenses and customize them to fit any frame. The store, now considered Kolkata’s largest luxury eyewear destination, has been redesigned to offer an unparalleled shopping experience.

GKB Opticals Redefines Luxury Eyewear Retail in Kolkata with Flagship Store Makeovers. Photo courtesy of Business Wire India/GKB Opticals.

Quest Mall Store: Grandeur Redefined

The Quest Mall store has undergone a transformation to better utilize space and reflect the grandeur of its collection. Both stores now feature warm, ambient lighting and comfortable seating, ensuring a luxurious and pleasant shopping experience. The minimal yet inviting interiors highlight the products, while the knowledgeable staff is committed to understanding and meeting customer needs.

A Curated Range of International Brands

Known for its extensive selection of popular international brands, the refurbished GKB Opticals stores now showcase an exclusively hand-picked product range. Each item embodies a blend of world-class quality and timeless design, tailored to suit the evolving tastes and preferences of discerning buyers.

Priyanka Gupta commented on the occasion, emphasizing the brand’s adaptive approach to changing buying habits and their focus on enhancing customer service. The relaunched stores aim to offer an immersive experience in luxury and fashion for eyewear enthusiasts.

A Milestone in Luxury Retail

Celebrated actor Jisshu Sengupta expressed his excitement about the association with GKB Opticals and praised the stunning makeover of both stores. He emphasized the brand’s commitment to providing luxurious eyewear options and contributing to the fashion landscape of Kolkata.