GENDA Inc. expands U.S. presence with National Entertainment Network acquisition
Brown Gibbons Lang & Company (BGL) has announced that GENDA Inc., through its subsidiary Kiddleton Inc., has entered a definitive agreement to acquire all equity interests of National Entertainment Network, LLC (NEN), a prominent U.S. provider of amusement vending machines. This acquisition positions GENDA to significantly amplify its presence in the American entertainment market.
Headquartered in Tokyo, Japan, GENDA is known for its expansive portfolio in entertainment sectors including arcades, karaoke, and character merchandising. GENDA’s innovative approach focuses on unique product offerings and experiences, evident in their GiGO platforms and BanBan karaoke chains. With the acquisition of NEN, GENDA aims to leverage its extensive experience in the amusement arcade sector to increase its influence and operations across the United States.
NEN, a leader in the U.S. amusement vending machine industry, operates across approximately 8,000 locations and has reported annual sales around $100 million. With a robust customer network that includes major retailers like Walmart and Kroger, and a comprehensive maintenance network, NEN brings valuable infrastructure and market penetration to the merger. This acquisition is expected to integrate seamlessly with Kiddleton’s existing operations, which currently outperform NEN in sales per location.
The strategy behind this acquisition includes enhancing operational efficiencies such as cash collection and prize replenishment, broadening equipment procurement synergies, and advancing digital initiatives like the introduction of credit card readers and digital membership programs. These initiatives are designed to streamline operations and enrich customer engagement through technology, aligning with current consumer expectations in the entertainment sector.
The acquisition of NEN by GENDA through Kiddleton is a strategic move that not only expands GENDA’s footprint in the U.S. but also strengthens its position as a global leader in entertainment. By integrating NEN’s robust U.S. network with GENDA’s innovative Japanese arcade concepts, the merger is set to create a dynamic and culturally enriched entertainment experience that could redefine industry standards.