GeeXPlus unveils GeeXProductions with original anime IPs from Gigguk, DillonGoo, and OtakuVS

GeeXPlus, Inc., a Tokyo-based creator management and marketing agency under Kadokawa Corporation and dwango Co., Ltd., has launched a dedicated production arm called GeeXProductions. Announced during Anime Expo 2025 in Los Angeles, the new division will support YouTube-native creators in bringing original anime properties to global audiences. Headlining the launch are three IPs: Bâan -The Boundaries of Adulthood- by Gigguk, Soul Mart by DillonGoo Studios, and Otachan! Rabbit Season by OtakuVS. These projects are expected to premiere both in Japan and online, blending traditional anime production with digital-first release strategies.

This expansion underscores GeeXPlus’ broader goal of positioning Tokyo as a creative nexus for international animation content, particularly where independent creators and anime industry veterans intersect.

Why is GeeXPlus creating a new anime production division to work with YouTube-native content creators?

GeeXPlus has long operated at the intersection of content creation and fan engagement through podcasts like Trash Taste and talent management in the anime and gaming verticals. With GeeXProductions, the agency aims to evolve beyond creator management into end-to-end IP development. This includes story conception, animation production, merchandising, and distribution. The firm’s unique integration within the Kadokawa ecosystem affords access to top-tier production talent, music composition, and industry marketing resources.

By backing creators like Gigguk, who boasts millions of YouTube followers and deep credibility within the anime fandom, GeeXPlus is making a calculated bet on fan-driven demand over legacy broadcast pipelines. The agency also benefits from working with creators who have already cultivated organic fanbases, reducing the need for traditional promotional infrastructure.

What are the full plot details and industry ties behind Bâan, Soul Mart, and Otachan Rabbit Season?

Bâan, developed by anime reviewer and podcaster Gigguk, is a short-format anime project produced by Studio Daisy, directed by Yoshimitsu Ohashi (Code Geass: Rozé of the Recapture), and scored by Kevin Penkin, the composer of Made in Abyss. Set in the fictional realm of Euthania—a world connected to Japan through a warp gate—the story follows two protagonists seeking identity and belonging. The anime is set to debut in Japanese theaters on August 24, 2025, before releasing globally via Gigguk’s YouTube channel, paired with a behind-the-scenes documentary.

Soul Mart, from DillonGoo Studios, is a 12-episode series built using Blender and other in-house 3D tools. The narrative centers on Kieru Kamiya, a graffiti artist ensnared by a mysterious energy drink that causes death if he sleeps. Alongside a demon-obsessed cashier and an unemployed demon, he attempts to uncover the bizarre secrets behind their convenience store’s surreal inventory. The series reflects Dillon Goo’s expertise in stylized 3D animation and is part of his studio’s broader push toward original IP backed by proprietary animation pipelines.

Otachan! Rabbit Season, a spin on gritty OVA classics of the 1990s and early 2000s, is produced by indie studio OtakuVS. Known for chaotic humor and visual storytelling rooted in digital culture, this new chapter follows Otachan and her reluctant companions as they navigate a violent underworld of gangsters, mad scientists, and underground fight clubs—all triggered by a botched encounter at a shady Bunny Girl bar. OtakuVS has positioned the project as a revival of the “lost art” of high-quality, genre-defying short-form anime.

How is GeeXPlus using Kadokawa Group resources to back original anime IPs for global digital platforms?

GeeXPlus, as a subsidiary of Kadokawa Corporation and dwango Co., Ltd., sits at the center of Japan’s evolving animation supply chain. With deep access to editors, animation studios, music composers, and merchandisers, the agency is uniquely positioned to offer a verticalized pathway for creators to develop, publish, and monetize IP.

By leveraging this ecosystem, GeeXProductions avoids the bottlenecks of traditional production committees and instead opts for a collaborative model that prioritizes creative vision and agile timelines. This structure also allows for more flexible revenue models, such as early online premieres, community-backed crowdfunding, and merchandise integration, especially during high-visibility events like Anime Expo.

Exclusive merchandise from the three launch titles is now available for sale at Anime Expo’s Booth WH-634 and for online preorder, signaling the studio’s commitment to turning these IPs into cross-media franchises from day one.

What are analysts and industry watchers saying about creator-led anime studios like GeeXProductions?

Industry observers note a growing trend where animation studios are increasingly collaborating with influencer-creators, driven by fan loyalty and decentralized monetization models. The rise of creator-led IP, especially with distribution via YouTube or TikTok, allows studios to circumvent traditional gatekeepers while still commanding significant cultural relevance.

Analysts suggest that GeeXPlus is capitalizing on a structural gap: mainstream anime producers often overlook independent, internet-native creators despite their loyal global audiences. GeeXProductions fills this void by merging professional animation infrastructure with audience-first storytelling approaches.

There is also institutional confidence in Kadokawa’s long-term vision. With recent acquisitions and its push into digital publishing and e-sports, Kadokawa’s support of GeeXPlus underscores a strategic expansion into creator-powered anime distribution—especially in Western markets.

How might GeeXProductions evolve and scale its creator IP model beyond Anime Expo 2025?

While the division’s debut focuses on three IPs, GeeXPlus executives have hinted at broader ambitions. The agency plans to expand its anime production slate in 2026, likely incorporating VTuber-driven properties, gamified storytelling, and experimental animation formats leveraging new AI and virtual production tools.

Future projects are also expected to include bilingual or multilingual releases, timed simultaneously for Japan, North America, and Southeast Asia. By decentralizing distribution and focusing on community-led engagement, GeeXProductions is crafting a repeatable model for digital-first IP incubation.

Moreover, as global interest in anime continues to climb, institutional investors and production partners may view GeeXProductions as a nimble, culturally attuned partner for entering new audience segments—especially Gen Z and millennial fans who favor creator-driven formats over traditional studios.

What does the launch of GeeXProductions mean for the future of anime IP incubation and global distribution?

GeeXPlus’ move into anime IP production via GeeXProductions marks a notable shift in how anime is developed, funded, and distributed. Rather than following the legacy path of editorial-first storytelling handed down through magazines and television broadcasters, GeeXProductions enables creators to directly shape their narratives for a digitally native global audience.

By bridging creator fandom with traditional anime studio production capacity, GeeXPlus is forging a new playbook for anime development—one that leverages YouTube reach, fan intimacy, and cross-platform merchandizing to build franchises from the ground up. Institutional players are watching closely, and if the launch titles gain traction, it could mark the beginning of a scalable creator-first anime economy led from Tokyo but rooted in global fandom.