In a major step toward revolutionizing maize farming in India, Insecticides India Limited (IIL) has launched Torry Super, a post-emergence herbicide developed using the company’s proprietary SPF technology. Launched on October 5, 2024, this innovative herbicide promises faster, more effective weed control with visible results in just 3-5 days and lasting residual activity for up to 15 days beyond that of conventional herbicides. This powerful formulation is set to make significant waves in the domestic market, particularly for India’s maize farmers.

Rajesh Aggarwal, Managing Director of Insecticides India Limited, emphasized the importance of this product launch. He indicated that Torry Super showcases IIL’s commitment to leveraging its robust research and development capabilities to bring cutting-edge agricultural solutions to farmers. According to Aggarwal, the herbicide is designed not just to fight weeds but also to ensure higher crop productivity while promoting sustainable farming practices.

IIL’s Chief Marketing Officer, Dushyant Sood, highlighted the extensive research behind Torry Super. Sood mentioned that the herbicide is the result of large-scale demonstrations across various geographies, showing its effectiveness. He also stressed that the product is expected to become one of the leading herbicide brands in maize farming within its first year of launch. The focus, he said, is on ensuring that the product offers true value for money while addressing the key challenges farmers face in weed management.

This breakthrough herbicide stands out not only because of its efficacy but also due to the SPF technology developed by IIL’s R&D team. This technology enhances crop tolerance to the herbicide, safeguarding plant health throughout the growing season. Torry Super’s user-friendly application adds to its appeal, making it an essential tool for maize farmers looking to maximize yields and minimize losses caused by weeds.

What sets Torry Super apart?

The unique SPF technology integrated into Torry Super enables a level of protection and efficiency previously unseen in herbicides. It enhances the crop’s tolerance to herbicides, ensuring that the maize plants remain unaffected while weeds are aggressively targeted. This results in healthier crops, higher yields, and better overall productivity.

For Insecticides India Limited, the launch of Torry Super is more than just another product; it signifies their ongoing mission to equip India’s farmers with the latest technological advancements. This mission has been a key factor behind IIL’s continued success in the agrochemical industry, helping the company grow its footprint both domestically and internationally. IIL has reported a significant 9% year-on-year topline growth for fiscal year 2024, driven by innovations like Torry Super.

Expert opinions have also been largely favorable. Agricultural experts have highlighted how products like Torry Super can change the dynamics of maize farming, particularly in regions where weed control has been a persistent challenge. By reducing the impact of weeds, farmers can significantly boost their crop output and, ultimately, their profits.

Insecticides India Limited: Leading the Agrochemical Revolution

Insecticides India Limited is not new to innovation. Over the years, the company has established itself as a leader in the crop protection industry, with a diverse portfolio that includes herbicides, insecticides, fungicides, and plant growth regulators. The company’s strong commitment to research and development, combined with its deep ties to the farming community, has helped it maintain a strong position in the market.

IIL’s presence on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) underscores its standing as a major player in India’s agrochemical sector. Recent collaborations with international companies such as OAT Agrio Co. Ltd. and Nissan Chemical Corporation have further boosted IIL’s R&D capabilities, allowing it to bring global technologies to the Indian market.

With Torry Super, Insecticides India Limited continues its tradition of innovation, promising farmers a powerful tool to increase their productivity while fostering sustainable farming practices. The company’s broad market penetration, serving over 25 lakh farmers across India, ensures that products like Torry Super will have a significant impact.

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