Future Media, a California-based digital marketing company, has forayed into the direct-to-consumer market by acquiring Oak & Jackal, an Australian watchmaking company, for an undisclosed price.

The acquisitions marks the first for Future Media in consumer sales.

Commenting on Future Media acquisition of Oak & Jackal, Chase Wimberly – co-founder of Future Media, said: “We are always looking for opportunities and companies that will provide synergistic growth avenues for Future Media.

“Getting into the growing direct-to-consumer market via an established brand like Oak & Jackal allows us to diversify our offerings in ways that amplify our strengths.”

Originally funded on Kickstarter crowdsourcing platform in June 2016, Oak & Jackal, is said to have grown steadily in the last three years. Recently, the Australian watchmaking company expanded to sell eyewear and wallets apart from its timepieces.

Duquan Brown – co-founder of Future Media, commenting on Future Media acquisition of Oak & Jackal, said: “With our established network of celebrity influencers and corporate clients, we’ll be able to put Oak & Jackal timepieces in front of the right eyes and on the proper wrists. This acquisition is right up our alley and right on time.”

  Australia, California, Chase Wimberly, Duquan Brown, Future Media, Kickstarter, Oak & Jackal