Flow Beverage Corp. unveils new sparkling mineral spring water

Flow Beverage Corp. (TSX: FLOW; OTCQX: FLWBF), a leader in premium, sustainably-sourced mineral spring water, is set to elevate its product line with the launch of Flow Sparkling Mineral Spring Water. This highly anticipated product will make its debut in Canada in October 2024, followed by a phased rollout in the United States. Available in 300ml aluminium bottles, the new offering will feature a selection of flavours, including OG, Blackberry + Hibiscus, Lemon + Ginger, and Cucumber + Mint. These flavours represent Flow’s commitment to providing a premium carbonated water experience with zero sugar and zero calories.

Nicholas Reichenbach, Founder and CEO of Flow Beverage Corp., expressed excitement about the launch, highlighting its significance in the company’s strategic growth. Reichenbach noted that the new product aligns with Flow’s sustainability goals, underscoring the company’s mission to deliver high-quality beverages while minimizing environmental impact. The aluminium bottles are crafted from 70% recycled materials and designed to use 30% less aluminium compared to traditional bottles, requiring 60% less energy in production. This innovative packaging solution reflects Flow’s commitment to reducing carbon emissions and operating carbon-neutral.

Flow Beverage Corp. introduces Sparkling Mineral Spring Water, launching in Canada and the US. Eco-friendly aluminium bottles, zero sugar, zero calories. Photo courtesy of Business Wire.

Sustainable Packaging and Production Innovation

The introduction of Flow Sparkling Mineral Spring Water comes with a significant upgrade in packaging technology. The aluminium bottles, produced in partnership with Kingston Aluminum Technology Inc. (KAT), are designed to enhance both the aesthetic and environmental credentials of Flow products. KAT, a leader in sustainable packaging solutions, will manufacture these exclusive bottles, further strengthening Flow’s position as an environmentally responsible brand.

KAT’s involvement is noteworthy as the company is known for its focus on environmental, social, and governance (ESG) principles. Their technology is instrumental in producing high-quality, eco-friendly packaging that complements Flow’s ethos of sustainability. The new bottles not only preserve the premium taste of Flow’s beverages but also align with the brand’s environmental objectives.

Expansion of Co-Packing Capabilities

Flow Beverage Corp. is also expanding its operations with the installation of a new production line dedicated to packing its own aluminium bottles and offering co-packing services for other brands. This strategic move signifies Flow’s continued growth and innovation in the beverage industry. By enhancing its co-packing capabilities, Flow aims to strengthen its market position and support the broader beverage industry with its advanced packaging solutions.

Company Background and Mission

Founded in 2014, Flow Beverage Corp. has rapidly grown into one of North America’s fastest-growing premium water companies. The company’s mission since its inception has been to provide sustainably sourced natural mineral spring water in environmentally friendly formats. Flow’s commitment to sustainability is reflected in its B-Corp certification, which recognises companies meeting rigorous standards of social and environmental performance. With a best-in-class score of 126.5, Flow continues to set benchmarks in the water industry.

Flow’s product portfolio includes original natural spring water and award-winning organic flavours, available in sizes ranging from 300ml to 1 litre. Each product is enriched with naturally occurring electrolytes and essential minerals, reinforcing Flow’s purpose to “bring wellness to the world through the positive power of water.”