Firstsource Solutions expands into Australia and New Zealand, creating 400 jobs in Victoria

In a bold move reflecting its ambitious global growth strategy, Firstsource Solutions Limited, part of the RP-Sanjiv Goenka Group, has officially launched operations in Australia and New Zealand. This strategic expansion, announced on 19 September 2024, positions the company at the forefront of the region’s digital innovation ecosystem. Headquartered in Victoria, Melbourne, the company is set to create over 400 new jobs in the region over the next five years.

Firstsource’s Strategic Expansion into Australia and New Zealand

The decision to expand into Australia and New Zealand comes at a time when Firstsource is experiencing significant growth across various global markets. The company’s leadership, including Chairman Dr. Sanjiv Goenka, Chief Operating Officer Sohit Brahmawar, and ANZ Country Head Gagan Vohra, met with Victorian Premier Jacinta Allan in Delhi to discuss their partnership in building Firstsource’s headquarters in Victoria. Dr. Sanjiv Goenka emphasized that Australia presents immense opportunities for growth, and the government’s support in facilitating ease of doing business will be a key factor in the company’s expansion.

The launch is expected to strengthen Victoria’s reputation as a digital innovation hub, with Premier Jacinta Allan noting the job creation and investment that Firstsource’s presence will bring. Firstsource also plans to collaborate with Victorian educational institutions to establish an innovation lab, focusing on artificial intelligence, engineering, robotics, and digital experimentation. This will further bolster the state’s digital capabilities and stimulate research and development efforts.

Growth and Innovation to Drive Firstsource’s Vision

The Victorian government has been highly supportive of this expansion, with Tim Pallas, Minister for Economic Growth, emphasizing that the region’s renowned education institutions and talent pool are attracting international investors. As Firstsource sets up its operations in Australia, it aims to leverage local expertise and resources, which will contribute not only to the company’s success but also to the local economy’s growth.

Firstsource Solutions has shown remarkable industry-leading growth, fuelled by its deep domain expertise, cutting-edge technology, and data-driven solutions. This expansion into Australia and New Zealand marks another milestone in its quest to offer transformational business process services globally. In recent years, India and Victoria have built a strong economic relationship, with India becoming a major trading partner for the state. Software and IT services from India have played a crucial role in this partnership, accounting for 66% of Indian foreign direct investment in the past five years.

Expert Opinion: Why Firstsource’s Move Matters

Experts suggest that Firstsource’s entry into the Australian market signifies more than just geographical expansion. The region is ripe for growth in the digital space, and Firstsource’s expertise in leveraging artificial intelligence and innovative technologies will give it a competitive edge. With its track record of delivering outcome-led solutions across diverse sectors such as healthcare, financial services, and communications, the company is well-positioned to tap into the growing demand for tech-driven services in Australia and New Zealand.

Furthermore, Firstsource’s strategy to create jobs and invest in local innovation efforts is expected to deepen its ties with the Victorian government, creating a mutually beneficial relationship that could drive economic and technological advancement in the region. This expansion can potentially serve as a model for other global businesses looking to tap into Australia’s burgeoning digital landscape.

Why Firstsource’s Australia Expansion is a Game-Changer

Firstsource’s venture into Australia and New Zealand presents numerous advantages, both for the company and the region. The establishment of a headquarters in Melbourne will provide access to a wealth of tech talent and innovation opportunities, particularly in AI and robotics. The investment into the local economy, combined with job creation, cements Victoria’s standing as Australia’s leading tech city, attracting further global interest.

For Firstsource, the Australian market offers immense growth potential, and with the Victorian government’s backing, the company can expect smoother operations and expansion efforts. Its innovation lab will further enhance the region’s research and technological capabilities, contributing to long-term growth in the digital sector.