Fifty 1 Labs acquires Drago Knives to enhance sports and outdoor equipment portfolio
Fifty 1 Labs, Inc. (OTCPK: CAFI), a leading innovator in the sports supplement, sports equipment, and health and wellness industries, has announced the acquisition of Drago Knives, LLC, a Florida-based specialist in innovative throwing knives, for an undisclosed sum. This acquisition marks a significant expansion for Fifty 1 Labs into the dynamic and growing market of throwing knives, blending historical tradition with modern sportsmanship.
Founded by Dragan Zivotic, a former member of the Serbian Army and an expert in knife throwing, Drago Knives has distinguished itself with a patent-pending design that enhances the user experience. This design aids users in achieving quick proficiency by facilitating correct finger and hand placement on the knife, making it ideal for both beginners and experienced throwers. “We are excited to welcome Drago Knives into the Fifty 1 Labs family,” stated Robert Clark, CEO of Fifty 1 Labs, Inc. “Dragan Zivotic’s expertise and passion for knife throwing have led to the creation of a product that we believe will set a new standard in the industry.”
Throwing knives, once primarily used for hunting and combat, have evolved into a popular sporting and recreational activity. Drago Knives are sold in select sports equipment stores, online retailers, and specialty shops across the United States, catering to a diverse clientele including outdoor enthusiasts and professional athletes. The acquisition is expected to not only expand the brand’s reach but also introduce more consumers to the sport of knife throwing, which continues to gain popularity and recognition.
The acquisition by Fifty 1 Labs is part of a broader strategy to diversify and strengthen its portfolio within the lucrative sports and outdoor equipment sector. With the integration of Drago Knives, Fifty 1 Labs aims to leverage its extensive network and resources to enhance the brand and broaden its distribution channels. This move is aligned with Fifty 1 Labs’ ongoing efforts to innovate and grow through strategic acquisitions that offer synergistic benefits and drive shareholder value.
Looking forward, Fifty 1 Labs, Inc. plans to continue its growth trajectory by integrating and expanding its offerings in the sports supplementation, fitness apparatus, and holistic well-being domains. The acquisition of Drago Knives not only enriches Fifty 1 Labs’ product lineup but also supports its mission to deliver cutting-edge, high-quality products that meet the diverse needs of its customer base.