In a significant stride towards digital transformation in the banking industry, Fidelity Bank, a stalwart Louisiana-based institution founded in 1908, has unveiled its latest innovation – a fully digital bank named ANDI, powered by Helix by Q2’s cloud-native core technology. This strategic launch aims to extend Fidelity Bank’s reach across Louisiana, especially to customers in areas devoid of physical branch access, by offering a comprehensive suite of digital financial services including deposit, lending, and financial wellness solutions.

ANDI, an acronym for “A New Day In Banking,” represents a paradigm shift towards modern banking solutions, offering debit accounts, savings accounts, credit cards, and personal unsecured loans. Moreover, ANDI is set to redefine financial wellness through features like full account aggregation, wish list management, and an enriching rewards and benefits program. Powered by Helix’s lightweight cloud-based core, ANDI promises a seamless and simplified banking experience for its users.

Chris Ferris, President & CEO at Fidelity Bank, articulates the motivation behind establishing ANDI, emphasizing the endeavor to adapt to the evolving digital preferences of customers and to mitigate the impact of bank consolidations and closures on community access to banking services. “Our goal is to empower customers to bank anytime, anywhere, and simplify their financial lives,” Ferris stated, highlighting the inclusive vision of ANDI.

Fidelity Bank’s initiative to launch ANDI reflects a forward-thinking approach to banking, aiming to penetrate new markets, cater to the needs of students and underserved communities, and enhance financial literacy. Ahon Sarkar, General Manager of Helix by Q2, expressed excitement over the collaboration with Fidelity Bank, underscoring the potential of ANDI to make financial services more accessible across Louisiana, particularly to college students and underserved communities.

Randy Baker, COO at Fidelity Bank, acknowledged the longstanding partnership with Q2, lauding the joint efforts in navigating the forefront of financial technology. This collaboration is geared towards customizing the banking experience and elevating customer satisfaction through innovative digital products.

This collaboration between Fidelity Bank and Helix by Q2 through the launch of ANDI marks a pivotal development in the digital banking landscape, setting new benchmarks for innovation, accessibility, and customer engagement in the financial sector.

  ANDI, Banking industry news, banking innovation, cloud-native core, digital bank, digital transformation, Fidelity Bank, financial technology, financial wellness, Helix by Q2, Louisiana banking