Falfurrias Capital invests in media powerhouse Brainlabs: A new era in digital marketing


Falfurrias Capital Partners (FCP), a private equity firm specializing in growth-focused, middle-market companies, announced today its strategic investment in Brainlabs in a significant move to dominate the digital media landscape. Known for its high-performance, data-driven approach, Brainlabs has earned global acclaim for delivering measurable and impactful results to international brands.

Brainlabs’ Rapid Growth Attracts Investment from Falfurrias Capital Partners

Established in 2012, Brainlabs quickly emerged as an industry pioneer, attracting early investment interest, including a 2019 investment from Livingbridge. Within just four years, the media agency has witnessed a staggering 800% top-line growth and successfully completed eight strategic acquisitions. Brainlabs’ esteemed client roster includes global brands such as WeTransfer, Estée Lauder Companies, and adidas.

Leadership Continuity and Board Additions Post-Investment

Daniel Gilbert, the Founder of Brainlabs, will continue to serve as the Global CEO, while Stephen Allan remains the full-time Executive Chairman. Falfurrias Capital Partners’ key players—Alexander Jutkowitz, Geordie Pierson, and Joe Price, as well as Ad Council’s Lisa Sherman—will join the Brainlabs’ board, setting the stage for collaborative growth.

Pioneering a New Industry Standard

Commenting on the milestone, Brainlabs Founder Daniel Gilbert stated, “Our success signals a new era, and we will be the first in a wave of challengers setting a new industry standard for media agencies.” Stephen Allan, Executive Chair, further elaborated, “Today’s announcement solidifies our ambition to scale the business and attract an increasing number of multinational and global clients.”

Falfurrias Sees a ‘Perfect Fit’ in Brainlabs

Geordie Pierson, Partner at Falfurrias Capital Partners, said, “Brainlabs is a perfect fit for Falfurrias. We look forward to building on what is already a significant and influential player in the marketing and media space.”

Expert Advisory Firms Involved in the Transaction

BrightTower, a leading M&A advisory service firm, represented Falfurrias in this monumental transaction. K&L Gates LLP served as Falfurrias’ legal advisors. On the other side, Brainlabs was represented by Canaccord Genuity and Cooley as financial and legal advisors, respectively.

The investment by Falfurrias Capital Partners in Brainlabs not only marks a significant moment in the digital media agency’s history but also signifies a notable pivot in the industry towards data-driven, high-performance digital marketing. With both companies eyeing global expansion and industry disruption, this collaboration promises to redefine how brands interact with digital media agencies.

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