Extraordinary Brands expands fitness empire with acquisition of Neighborhood Barre

Extraordinary Brands has announced the acquisition of Neighborhood Barre, marking a significant expansion for the fast-growing fitness conglomerate. This acquisition introduces a fourth boutique fitness brand to Extraordinary Brands‘ portfolio, joining pūrvelo cycle, Eat the Frog Fitness, and Row House. Neighborhood Barre, founded by Katy Richardson in 2011, has grown to 22 studios with several more in development.

The Expansion of Extraordinary Brands

The addition of Neighborhood Barre underscores Extraordinary Brands’ commitment to diversifying its fitness offerings. Founded in Knoxville, Tennessee, Neighborhood Barre combines elements of dance conditioning, Pilates, and resistance training, creating a comprehensive fitness experience suitable for all levels. This acquisition enriches Extraordinary Brands’ roster, which previously included indoor cycling, group strength training, and rowing.

RJ Krone, President of Extraordinary Brands, expressed enthusiasm about the acquisition, stating that “Neighborhood Barre is a beloved concept, and Katy has expertly crafted a brand that resonates uniquely with its audience. We are excited to incorporate Neighborhood Barre into our portfolio and further expand our franchise footprint nationwide. This addition strengthens our commitment to offering a diverse range of boutique fitness concepts under the Extraordinary Brands umbrella.”

Neighborhood Barre’s Unique Offerings

Neighborhood Barre is known for its low-impact, joint-friendly workouts that focus on improving posture and balance while delivering significant results. The brand’s inclusive format caters to a wide range of fitness levels, ensuring that participants receive maximum benefits from each session. As part of Extraordinary Brands, Neighborhood Barre franchisees will gain access to a seasoned team of franchise veterans, further enhancing their support and resources.

Extraordinary Brands’ Vision and Future Plans

Founded by Paul Flick in 2022, Extraordinary Brands aims to build a multi-franchisor platform within the boutique fitness and wellness industry. The company’s current lineup includes pūrvelo cycle, Eat the Frog Fitness, Row House, and now Neighborhood Barre. Extraordinary Brands plans to continue expanding its portfolio with additional concepts in Pilates, spin, barre, HIIT, and recovery, offering a comprehensive range of fitness solutions to its growing customer base.

Fitness industry experts view this acquisition as a strategic move that aligns with the growing trend of integrating diverse fitness concepts under one umbrella. The addition of Neighborhood Barre is seen as a smart enhancement to Extraordinary Brands’ portfolio, providing a well-rounded selection of fitness options that cater to various preferences and needs.