Experts warn India’s betting app ban could drive users to illegal underground markets

Discover why experts warn India’s betting app ban could fuel underground markets and risk consumer safety. Learn why regulation may be the smarter solution.
Experts warn India’s betting app ban could drive users to illegal underground markets
Representative image of mobile betting applications in India, reflecting the regulatory challenges and risks of underground gambling markets.

Why are experts warning that India’s online betting app ban could push users into illegal and unsafe channels?

India’s newly enacted Promotion and Regulation of Online Gaming Act, 2025, which prohibits all real-money gaming applications, is drawing sharp warnings from industry voices who believe the move will not curb betting activity but instead accelerate its shift toward unregulated platforms. Early reactions suggest that while the government intended to address gambling-related harms and protect users, the sweeping ban may undercut consumer safety, erode tax revenues, and strengthen black-market networks.

Analysts noted that the real-money gaming ecosystem had grown into a multi-billion-rupee industry contributing more than ₹27,000 crore annually in goods and services tax (GST) and over ₹10,000 crore in advertising revenue. The concern is that prohibition, rather than effective regulation, risks dismantling the legitimate ecosystem while doing little to curb demand.

How do industry leaders compare the betting app ban to past prohibitions in India’s policy history?

Entrepreneurs and gaming sector veterans have compared the ban to earlier prohibitions that produced unintended results. Anupam Mittal, the founder of People Group, described the law as “moral policing dressed up as policy.” According to him, prohibitions in India have historically driven activities underground rather than eliminated them, citing parallels with gutka bans that created thriving black markets.

Mittal pointed out that betting demand cannot simply be legislated away and that the digital nature of today’s platforms makes enforcement even more complex. He argued that instead of eliminating gambling, the ban risks pushing users into unsafe spaces that lack accountability, transparency, or consumer protections.

What lessons can be drawn from Andhra Pradesh’s failed attempt at banning online betting apps?

Andhra Pradesh provides a cautionary case study. In 2020, the state government attempted to outlaw online betting and rummy apps, hoping to protect vulnerable populations from gambling addiction. However, enforcement proved patchy, and illegal apps quickly proliferated. Distribution channels shifted to encrypted messaging services such as Telegram and WhatsApp, as well as pirated websites and even YouTube video descriptions.

Experts warn India’s betting app ban could drive users to illegal underground markets
Representative image of mobile betting applications in India, reflecting the regulatory challenges and risks of underground gambling markets.

Cybercrime officials in Andhra Pradesh later reported that the ban not only failed to stem gambling activity but also introduced new risks, including identity theft, malware intrusions, and financial fraud. Young users were especially vulnerable, with cases surfacing of compromised devices and drained bank accounts.

Experts now argue that India risks repeating this outcome at the national level if it relies solely on prohibitions rather than a layered regulatory model.

The Promotion and Regulation of Online Gaming Act, 2025, grants significant enforcement powers to regulators and law enforcement agencies. Authorities can block domains, freeze financial transactions linked to betting platforms, and carry out warrantless searches and seizures. The law also bans advertising and surrogate promotions, cutting off a major revenue stream for digital gaming firms.

Yet legal experts are highlighting structural flaws. The legislation does not clearly differentiate between games of skill and games of chance, creating a legal gray area that ropes in domestic skill-based platforms alongside offshore betting operators. Experts say this ambiguity could discourage legitimate Indian startups from innovating in gaming, while offshore firms—many operating from jurisdictions with weak oversight—could simply rebrand or shift domains to continue targeting Indian users.

What is the potential financial fallout from banning India’s real-money gaming industry?

Industry bodies estimate the ban could wipe out up to ₹20,000 crore in annual tax revenues, not counting the broader ripple effects on advertising, media, and digital infrastructure. Marketing agencies dependent on gaming ad spends, payment gateways facilitating compliant transactions, and sports leagues supported by gaming sponsorships are all expected to take a financial hit.

Institutional investors who had backed India’s gaming unicorns now face heightened uncertainty. Several venture funds had poured capital into the sector on the expectation of a regulatory framework that distinguished between skill-based gaming and chance-based betting. Instead, the blanket ban upends those assumptions, raising the risk of capital flight and reduced investor appetite in India’s broader digital economy.

Why are experts arguing regulation—not prohibition—is the more effective way forward?

Policy critics emphasize that bans fail to address the core issue: demand. Whether through cricket betting pools, casinos in Goa, or offshore apps, gambling has remained deeply embedded in India’s culture and economy. Experts argue that banning digital platforms merely drives this demand into unmonitored and potentially harmful channels.

Instead, they advocate for a regulatory framework modeled on international best practices. In markets such as the United Kingdom and parts of Europe, regulators have introduced age-verification systems, cooling-off periods, betting limits, and mandatory know-your-customer (KYC) requirements. These measures do not eliminate betting but mitigate its risks, while also ensuring tax revenue remains within the formal economy.

An academic from the Indian Institute of Management noted that while Indian regulators are attempting to police digital betting aggressively, traditional gambling continues “on a boat in Goa.” His observation underscored the futility of a ban in the absence of holistic regulation.

What is the sentiment among analysts and investors about the long-term impact of this ban?

Institutional sentiment reflects deep concern. Analysts believe that the government’s move, while well-intentioned, will damage India’s credibility as a hub for regulated digital innovation. Investors who had backed skill-based gaming startups now worry about the erosion of enterprise value and the flight of talent to friendlier jurisdictions.

At the same time, financial markets have not shown immediate volatility, partly because most listed companies in India’s gaming ecosystem derive their revenues from ancillary businesses. However, the chilling effect on advertising, venture capital inflows, and the wider digital ecosystem is expected to become more evident in coming quarters.

Could a mid-course correction or balanced regulatory model still emerge in India’s gaming policy?

While the Act is now in force, stakeholders continue to push for amendments that would carve out regulated pathways. Gaming associations and think tanks are lobbying for a licensing system that distinguishes between chance-based gambling and skill-based digital gaming. Industry observers believe that given the scale of tax losses and enforcement difficulties, the government may be forced to revisit the ban within a few years.

Until then, experts caution that users, particularly younger demographics, are likely to migrate to shadow platforms. This trend could heighten risks of financial exploitation, data breaches, and addiction—ironically undermining the very objectives the government hoped to achieve with its prohibitionist stance.


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