Eutelsat Communications has teamed up with Emirates Integrated Telecommunications Company (EITC), commonly known as du, to strengthen its Direct-to-Home (DTH) satellite services across the Middle East and North Africa (MENA) region.

This strategic partnership aims to enhance capacity at the 7/8° West orbital position, fostering seamless delivery of high-definition content with an optimized user experience for du’s media customers.

The 7/8° West orbital position serves as a major broadcasting hub, reaching an estimated 90% of TV homes in the MENA region. It’s renowned for its expansive reach, offering a compelling selection of nearly 900 TV channels, making it the preferred choice for audiences in the region.

Thanks to this collaboration with Eutelsat, du can now elevate the delivery of its content to customers across the MENA region. This enhancement will not only boost the capacity, but also guarantee an exceptional end-user experience. The partnership will effectively serve customers broadcasting TV channels in both standard and high definition.

Karim Benkirane — du Chief Commercial Officer said: “We are continually expanding and enhancing our services and products portfolio to serve the growing demands of broadcasters and content providers. Increasing our satellite capacity on the 7/8 W orbital position enables our customers to reach more end users across the region and deliver more HD and SD services.

“We are dedicated to providing reliable, high quality delivery every time, no matter which device, platform or technology is being used. We are very pleased to be working with Eutelsat to boost our capacity and offer unparalleled reach, flexibility and availability for our customers, making it simple for broadcasters and content owners to succeed.”

The new partnership underscores both Eutelsat’s and du’s commitment to providing quality broadcasting services in the MENA region. It’s a significant step forward in meeting the rising demand for high-definition content and improving the overall user experience.

Mahmoud El Danaf — Eutelsat VP for MENA Sales Region said: “du’s satellite services are a critical component of Eutelsat’s offering for audiences in the Middle East and North Africa and demonstrates our commitment to connecting customers and end-users across the region. We work with world-class satellite provider partners to deliver state-of-the-art broadcast services via the region’s largest teleport.

“Our world-leading satellite and terrestrial infrastructure offers unparalleled reach, flexibility and availability for our customers and helps us to address markets where demand for high-definition services is growing.”

  du, Emirates Integrated Telecommunications Company, Eutelsat Communications, Karim Benkirane, Mahmoud El Danaf, MENA, Middle East