EPL Limited to provide Platina tubes for GSK’s toothpaste range

EPL Limited (formerly Essel Propack) said that it has been selected as a partner by GSK Consumer Healthcare (GSKCH) for supplying its 100% recyclable and fully sustainable Platina tubes for the latter’s toothpaste range.

According to the Indian specialty packaging company, the partnership will help the oral health brands of GSK Consumer Healthcare to be fully recyclable by 2025. The oral health brands, which will use EPL Limited’s Platina Tubes will be Sensodyne, Aquafresh, and Parodontax.

Sudhanshu Vats – MD and CEO of EPL Limited said: “EPL is proud to be associated with GSK, to further their sustainability initiatives in the oral care range. This partnership strengthens EPL’s core focus on sustainable packaging and our aspirations to actively participate in “net-zero impact on the environment” journey.

“Going ahead we believe that sustainability will be the cornerstone of packaging innovation, and EPL is leading the pack globally in sustainable packaging.”

EPL Limited to provide Platina tubes for GSK’s toothpaste range. Photo courtesy of Steve Buissinne from Pixabay.

EPL Limited claims that its Platina laminated tube is produced with less than 5% barrier resin.

The tubes are designed to provide source reduction and recyclability without losing any barrier properties, said the specialty packaging company. This enables sustained product stability and gives the packed content a durable shelf life, said EPL Limited.

Particularly suited for oral and beauty and cosmetics products, the Platina tubes and caps are certified as 100% recyclable by The Association of Plastic Recyclers (APR) and RecyClass European certification for ‘Code 2’ (recycling).

Alan Conner – Regional Vice President, Europe, EPL Limited said: “World over the drive towards recyclable products is gaining momentum. At EPL, we now have the right focus and break through innovation capabilities.

“Our relentless drive towards sustainability has placed us ahead of the pack, and this will generate significant growth for the company as we explore new partnership opportunities.”