Botify, an end-to-end SEO management solutions provider, has raised $55 million in a Series C funding round led by private equity firm InfraVia Growth.

The funding round also saw French national investment bank Bpifrance take part through its Large Venture fund. Eurazeo and Ventech, the existing investors of the enterprise SEO platform, took part in the Series C round.

Botify offers its clients a set of analytics to understand and boost the discoverability of their websites by search engines. Along with insights across the entire search funnel, the enterprise SEO company offers AI-powered recommendations and the ability for automating time- and resource-intensive SEO implementations for driving real business outcomes.

Botify said that the proceeds from the Series C round will help scale its SEO management solution to address the increased market demand. The enterprise SEO company said that the funding reflects the strategic part played by organic search in driving long-term, profitable growth.

Based in New York City, Botify also has offices in Seattle, London, Paris, and Singapore. The end-to-end SEO management solutions provider had raised $20 million in its Series B funding round in February 2019

Adrien Menard — Co-Founder and CEO of Botify said: “The investment comes on the heels of a year during which online activity accelerated. The pandemic forced brands across all industries to quickly reassess their digital marketing investments or speed up their digital transformations.

“With the ability to drive sustainable traffic and revenue – and deliver a high ROI, organic search marketing has become a core strategy helping enterprise brands navigate this new world.

“The additional funding will assure we can fuel our product innovation, notably in organic search automation, grow our global presence, specifically in APAC, and support our partner ecosystem development.”

Founded in 2012, Botify is said to be used by more than 500 global companies across engaged in e-commerce, media and publishing, travel, classifieds, and other businesses. Clients of the enterprise SEO company include Expedia, Marriott, Macy’s Farfetch, Crate & Barrel, L’Oréal, Groupon, Carvana, FNAC Darty, Github, and The New York Times.

Botify also has partnership with technology and services majors such as Salesforce Commerce Cloud, Google Cloud, WordPress VIP, Chameleon Collective, Jellyfish, Foresight Digital, iPullRank, and Contentsquare.

Nicolas Herschtel — Partner at InfraVia said: “We are very excited to contribute to Botify’s high growth and innovation and help them deliver against an ambitious product roadmap.

“We have been extremely impressed with the founders’ vision for the future of search and we are confident that with their unique data model and focus on automation, Botify is well positioned to build upon the market momentum and continue to transform the SEO market.”

  Adrien Menard, Botify, Bpifrance, Eurazeo, InfraVia Growth, New York City, Nicolas Herschtel, SEO, USA, Ventech