Electronic Arts acquires Playdemic, developer of Golf Clash mobile game
Video game company Electronic Arts (EA) has acquired Golf Clash mobile game developer Playdemic in an all-cash deal worth $1.4 billion from Warner Bros. Games.
Established in 2010, the UK-based Playdemic has bagged multiple industry awards for Golf Clash. These include the PocketGamer.biz Game of the Year in 2017 and The Independent Game Developers’ Association (TIGA) Awards Game of the Year in 2017, the BAFTA Games Mobile Game of the Year in 2018, and the Mobile Games Awards Game of the Year in 2018.
Golf Clash is available on Android, iOS, and also on Facebook. The mobile game allows players to compete against each other in real time around the world.
Claimed to be one of the most played mobile games in the UK and the US has been downloaded more than 80 million times globally.
Commenting on Electronic Arts acquisition of Playdemic, David Haddad – President of Warner Bros. Games said: “We have enjoyed working with the talented team at Playdemic as they have grown Golf Clash beyond all expectations into a hit mobile game with tremendous longevity.
“While we have great respect for the Playdemic team, our decision to divest is a part of our overall strategy to build games based on Warner Bros. storied franchises.”
Electronic Arts is acquiring the Golf Clash mobile game developer as part of its mobile growth strategy, which is centered on giving thrilling new experiences for its network of close to half a billion players around the world.
The US video gaming company further stated that the portfolio and talent that Playdemic has will be a key addition to its mobile growth engine.
Andrew Wilson – CEO of Electronic Arts, commenting on Electronic Arts acquisition of Playdemic, said: “Playdemic is a team of true innovators, and we’re thrilled to have them join the Electronic Arts family.
“In addition to the ongoing success of Golf Clash, the talent, technology and expertise of Playdemic will be a powerful combination with our teams and IP at Electronic Arts.
“This is the next step building on our strategy to expand our sports portfolio and accelerate our growth in mobile to reach more players around the world with more great games and content.”
Warner Bros. Games’ remaining portfolio is part of the deal between WarnerMedia-Discovery merger announced by AT&T in May 2021.